The New York Times Readies HD Online Video Channel As Part of New Brightcove Implementation

By on 10/24/2008 9:31 AM @beet_tv

The New York Times has launched a new HD-format video player with a 16:9 wide-screen frame. Other new features include a redesigned video library, a "Most Viewed" rank, and tools to share videos to social sites like Facebook and Digg.

The new video player is from Brightcove, the Boston-based video services company.  Previously, The Times streamed its video using The FeedRoom

This is the first newspaper implementation of Brightcove 3,
the company’s new publishing solution.  With the technology, The Times
has the capability to stream video at DVD-quality of 1.5 megabits per
second and higher. 

Called Dynamic Delivery,
it allows publishers to serve videos to users based on their connection
speed.  It is currently streaming HD video for Showtime and FEARNet, a
Brightcove spokesperson told Beet.TV.

Plans are underway at the Times to deliver HD video online, Ann
Derry, Video and Television Director told me in this interview.  This
would be the first newspaper to deliver video in true HD.

Beyond the newspaper, Times videos are distributed on on multiple
platforms, including TiVo, broadcast television including NBC News and
on JetBlue’s in-flight entertainment.

Since video is being seen on so many platforms, the company is
shooting and editing all of its videos on HD. Ann tells us:  "We assume
it can be anywhere. And if it’s going to be anywhere, we want it to
look good." 

Here is the company press release.

Brightcove has been doing well with newspaper publishers.  It
provides video publishing for Dow Jones, The Washington Post and
others.  The New York Times Company is an investor in Brightcove.

Nytturkeyimage

Andy Plesser, Executive Producer

Update 10.27:  Please see the second of two segments on The Times and online video.

Disclosure:  Beet Media LLC has done video production work under contract to The New York Times Company.

Recent Videos
image
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche

CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with ...

image
AdTech Firms Need to Adhere to Attribution Standards, Group M Says

CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation Officer at Group M, in this interview with Beet.TV. “The one single thing I see in new technology ...

image
Bankoff Wants Vox’s Video On Mobile And Everywhere

CANNES — Vox Media‘s portfolio of eight sites may be pretty popular on their own. Together, the publisher claims around 170 million monthly uniques for the collection, to which it recently added Re/code. But CEO Jim Bankoff is thinking bigger. He wants to spread that content off from just owned ...

image
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”

CANNES — Brands buying ads that drive traffic to wholesale retailers will push ecommerce to new heights, according to the marketing chief of Oreo and Toblerone company Mondelēz International. Bonin Bough reckons a coming fusion of media buying and ecommerce opportunities will fuel massive business ...

image
SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content ...

image
On Daily Mail’s TV Show, ‘The Site Is The Star': Steinberg

CANNES — Almost exactly a year after the president and chief operating officer of BuzzFeed was named to lead MailOnline’s US expansion as the online paper’s north America CEO, now Jon Steinberg is already enjoying getting a toehold in to the TV business. At Cannes Lions, DailyMail.com (as ...

image
Daily Mail, Dr. Phil Consummate Story Sharing With TV Show Marriage

CANNES — Late 2015 and early 2016 already look like shaping up to be the time when the biggest online media brands try breaking in to the old medium of TV. AOL already hopes to gain distribution for its new HuffPo Show weekly satirical show, and BuzzFeed is known to be considering its options. Now ...

image
Shane Smith on Vice, Brands, Pinterest & Video For Millennials

CANNES — How should a financial giant market to young adults in the digital age? By giving it to them straight. That’s according to Vice Media CEO Shane Smith, whose publishing company us helping Bank Of America do just that. At Cannes Lions, the bank announced the launch of The Business Of Life, ...

image
IPG’s Cadreon to Launch Automated TV Ad Platform with TubeMogul in July

CANNES – Cadreon, the digital marketing platform of IPG Mediabrands, will introduce its programmatic TV buying platform created in partnership with TubeMogul, next month with its first campaigns, says Arun Kumar, Global President, in this interview with Beet.TV Kumar says that the new platform has been ...

image
Goodby: Addressable TV Ads Will Feel Like “They Were Made Just For You”

CANNES — Addressable TV and the notion of targeting TV ads individually has been a hot topic in the ad industry for years, and it may very soon be scaleable. “We’ll be able to make it so that it feels like it was just made for you,” says Jeff Goodby, co-chairman at Goodby, Silverstein & ...

image
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’

CANNES — According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed of promising too much. “Everything comes home to roost eventually,” says Gotlieb in an interview with BeetTV at Cannes this week. “Those who ...

image
‘Under Siege': Kawaja On How Mad Men Are Fighting Back

CANNES — It’s a mad, mad, mad, mad world if you’re an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips – on the other hand, so does everybody else. Renowned media and technology M&A advisor and banker Terence Kawaja of Luma ...

loader