The New York Times Readies HD Online Video Channel As Part of New Brightcove Implementation

By on 10/24/2008 9:31 AM @beet_tv

The New York Times has launched a new HD-format video player with a 16:9 wide-screen frame. Other new features include a redesigned video library, a "Most Viewed" rank, and tools to share videos to social sites like Facebook and Digg.

The new video player is from Brightcove, the Boston-based video services company.  Previously, The Times streamed its video using The FeedRoom

This is the first newspaper implementation of Brightcove 3,
the company’s new publishing solution.  With the technology, The Times
has the capability to stream video at DVD-quality of 1.5 megabits per
second and higher. 

Called Dynamic Delivery,
it allows publishers to serve videos to users based on their connection
speed.  It is currently streaming HD video for Showtime and FEARNet, a
Brightcove spokesperson told Beet.TV.

Plans are underway at the Times to deliver HD video online, Ann
Derry, Video and Television Director told me in this interview.  This
would be the first newspaper to deliver video in true HD.

Beyond the newspaper, Times videos are distributed on on multiple
platforms, including TiVo, broadcast television including NBC News and
on JetBlue’s in-flight entertainment.

Since video is being seen on so many platforms, the company is
shooting and editing all of its videos on HD. Ann tells us:  "We assume
it can be anywhere. And if it’s going to be anywhere, we want it to
look good." 

Here is the company press release.

Brightcove has been doing well with newspaper publishers.  It
provides video publishing for Dow Jones, The Washington Post and
others.  The New York Times Company is an investor in Brightcove.

Nytturkeyimage

Andy Plesser, Executive Producer

Update 10.27:  Please see the second of two segments on The Times and online video.

Disclosure:  Beet Media LLC has done video production work under contract to The New York Times Company.

Recent Videos
image
Nielsen New Israel-based Venture Fund Backs Furious Corp, Others

Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments.  The most recent is in Furious Corp, an enterprise software solution for broadcasters and publishers to more effectively manage advertising inventory. The ...

image
Setbacks Can Define an Ad Executive, David Moore Says

Success is well and good, but setbacks often define an industry leader, says David J. Moore, Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV. Take 24/7 Media, an ad tech company he founded that has become emblematic of the ups and downs of the ad business. “The greatest ...

image
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney

Digital-first content companies such as Netflix, Hulu and AOL are well-positioned for the transition to addressable buying in TV, says SMG programmatic SVP Mac Delaney in an interview with Beet.TV. The recent Digital Content New Fronts mark a transition point in the shift to programmatic buying in TV. ...

image
Ad Tech Is Cyclical: AppNexus CEO O’Kelley

Looked at the ad tech lumascape lately? It’s not pretty; it’s confusing. But it may not be that way forever. The boom in advertising technology is just a natural, cyclical response to a world of complexity, says one of the sector’s top execs. At times, it’s pushed to the background as ...

image
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja

The transformation of television and the emergence  “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and ...

image
New Standards Around Native Units Mean Big Opportunities for Publishers, PubMatic’s McDonald

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves ...

image
Guardian Labs Mulls Off-Site Branded Content via Programmatic

LONDON — So far, The Guardian division that produces branded content for marketers has published that content only on The Guardian’s own properties. But that could change soon, MD Anna Watkins tells Beet.TV in this video interview. “At the moment, we are looking to confirm one of our first ...

image
Building a Brand Depends on eCommerce, Razorfish’s Denton

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the ...

Sarah Wood, Unruly
Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think it’s ...

image
Programmatic Audio Ads Get ‘100% Attention': Xaxis’ Bidon

LONDON — So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM’s Xaxis programmatic unit announced Xaxis Audio, a ...

image
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

If a tree falls in a forest and no-one was around to hear it, did it really make a sound? Many advertisers have asked themselves that question in years gone by, unable to know whether their analog media spend really made a difference. But digital ads that lead to digital actions mean attribution can ...

image
Teads Touts ‘Outstream’ Video Units for Mobile: Le Monde and Forbes Have Integration

Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest ...

loader