Google's Search Evangelist Adam Lasnik: High Quality Edtorial Links Make the Difference

For small and big publishers, the key to successful search optimization is "compelling, original content," says Adam Lasnik, Google's Search Evangelist.  Having the tools to share and filter high quality editorial links is essential, he says in this interview.

He explains that the Google search bot understands the value of quality content and links.  For little publishers competing in competitive areas like travel, real estate and entertainment, publishing strong editorial content can make big players out of small ones.  Believe it! 

I interviewed Adam at Google's Mountainview headquarters earlier this summer.  Below is a little video clip from our visit.

Andy Plesser, Executive Producer