For small and big publishers, the key to successful search optimization is “compelling, original content,” says Adam Lasnik, Google’s Search Evangelist.  Having the tools to share and filter high quality editorial links is essential, he says in this interview.

He explains that the Google search bot understands the value of quality
content and links.  For little publishers competing in competitive
areas like travel, real estate and entertainment, publishing strong
editorial content can make big players out of small ones.  Believe it!

I interviewed Adam at Google’s Mountainview headquarters earlier this summer.  Below is a little video clip from our visit.

Andy Plesser, Executive Producer