VC Funding for Original Web Video = “Burn Rate,” Television Week’s Editor Greg Baumann

By on 04/04/2008 9:14 AM @beet_tv

Although some hits will emerge from the slew of new online entertainment programming from independent producers, for the most part these producers will comprise a "cottage industry" of small, "long tail" content creators, says Greg Baumann.

Greg, who was the Los Angeles bureau chief of Bloomberg before taking over Television Week, the big industry trade publication published by Crain, says that everyone is trying to figure out the business model.  He believes that the television studios can successfully enter the online video programming space.

He is astonished by the amount of venture money going into original programming and video sharing platforms.  He says the relevant term for all of this is "burn rate."

Greg was a participant in our industry summit held earlier this week in Washington, DC.  He came all the way out from Los Angeles to join us.  How awesome is that?  Thanks Greg.

Below is a shot from the summit of of Greg (r), Akamai’s Rich Kennelly and Walt Mossberg, our featured speaker.

Gregrichwalt_2

— Andy Plesser

Disclosure:  Beet.TV and Television Week collaborate on joint coverage of some industry events and stories.

Recent Videos
image
Long-Form Digital Viewing Goes Mainstream, Yahoo Says

Long-form video viewing on digital devices has achieved ubiquity, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. More than 90% of consumers in all age groups from 13 to 54 now watch long-form video on digital devices, according to a study of online ...

image
Video Journalists are Finally “Journalists,” The New York Times’ Bruce Headlam says

Not that long ago, video journalists were sort of appendages to print reporters, expanding and amplifying print stories.   That role has evolve to where video journalists are now journalists, says Bruce Headlam, Managing Editor for Video at The New York Times, in this interview with Beet.TV To demonstrate ...

Screen Shot 2015-04-27 at 12.41.20 PM
Programmatic TV Going From Seed To Roadmap: Havas’ Keller

It’s taken some time to convince them, but advertisers are now on-board and enthusiastic for the various ways “programmatic” ad-buying can help them better target and automate their messages. Havas Media channel investments EVP Melissa Keller says her agency has gone from ...

Screen Shot 2015-04-27 at 12.41.51 PM
Programmatic TV Challenges: Transparency And Management, Execs Say

Slowly but surely, television is opening up to the “programmatic” ad sales revolution that has happened in online display and video. What are some of the biggest inhibitors? One factor is lack of a common, open format for audience targeting data, says Havas Media channel investments EVP Melissa ...

image
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

Australia is one of the world’s leading online advertising markets. So how will the year ahead play out in the nascent field of “programmatic” TV advertising? TV companies have to get onboard or risk being left behind, says one sector exec. “2015 will be the year many of them realize ...

image
BBC Will Push Device Makers To MPEG-DASH: Unified Streaming CEO

LAS VEGAS — Can one broadcaster move the entire consumer electronics manufacturing industry? Perhaps when that broadcaster is as powerful as the BBC is in the UK. The corporation’s support for MPEG-DASH, an emerging media streaming standard that supports adaptive bitrate streaming over standard ...

image
MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton

LAS VEGAS — MPEG-DASH, the digital video standard that uses adaptive bitrate streaming to offer higher-quality video and audio with encryption and cross-platform capability, is increasingly being looked to by video content owners searching for an alternative, says a video server vendor. “DASH ...

image
DASH And HLS Go Hand-In-Hand, For Now: Verimatrix’s Christian

LAS VEGAS — Take two bottles in to the shower? Today, two online video standards are in the frame for adoption – but, in time, one may be victorious. The MPEG-DASH standard, which can use adaptive-bitrate streaming to scale quality regardless of connection speed over standard HTTP servers, is ...

image
Immersive Audio Will Light Up MPEG-DASH: DTS’ Skaaden

LAS VEGAS — The MPEG-DASH video standard is bringing higher-quality video and audio to digital media by using adaptive bitrate streaming. But the improvements will keep coming on top of that platform, says one of the leading digital audio outfits. “It’s the right format for industry partners to ...

image
Microsoft Dashes To MPEG-DASH Support: Sodagar

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-DASH, the video standard bringing higher-quality video and audio to digital media by using adaptive bitrate streaming, was first specced out in 2011. Now it is fast being adopted by big-name video server vendors. ...

image
Silverlight’s Chrome Exit Will Spur MPEG-DASH: Bitmovin’s Lederer

LAS VEGAS — Google’s recent decision to end Chrome browser support for Netscape Plugin Application Programming Interface and, with it, for Microsoft’s Silverlight video format, will spur adoption of fast-growing rival format MPEG-DASH, says one online video boss. “We will see a lot ...

image
Akamai Touts Its Video Player

LAS VEGAS – Widely known as a global content delivery network, Akamai has been evolve its media offering to include a video player which is being used by some of the biggest online video publishers, explains Frank Paolino who heads the video player development at Akamai. The player, which was launched ...

loader