Little Nokia n82 Camera Phone Loom Large in Video Journalism….Jeff Jarvis has Found his “Mojo”

By on 02/05/2008 10:10 PM @beet_tv

Late last year the Reuters news service began giving its journalists Nokia n82 phones to directly upload video reports to the news service’s  video pages.  The program is called "Mojo," standing for Reuters Mobile Journalism.

Last month at the World Economic Forum, Reuters handed out the camera phones to a couple of dozen bloggers, journalists and executives attending the conference.  Jeff Jarvis got to use one and landed several impressive interviews.

Last week at the AlwaysOn conference in Manhattan, I caught up with Jeff "BuzzMachine" Jarvis who explained how small, inconspicuous cameras are effective in landing big interviews.  Jeff echoes many of the points made by veteran news producer Tammy Haddad who uses a small Sanyo camcorder to land her scoops.

In a related development, VentureBeat is reporting on a collaboration between MTV and FlixWagon to enlist citizen journalist to use the Nokia n95.

You can grab the video of my interview with Jeff right here.

Beet.TV was in Helsinki late last year to interview Tim Fraim, had of intellectual property at Nokia.  He told the purple channel that Nokia is now "the world’s largest camera company." meaning the number of phones with cameras.  Looks like with the n82, the Finns might be giving the Japanese camera manufacturers some serious competition.

— Andy Plesser

Update: 2/6 Below is the new black version of the phone first published last night on IntoMobile


Recent Videos
Video’s Impact Can Now Be Tied Directly to Sales, Not Just Branding, Eyeviews’ Harnevo

While video’s function in advertising has historically been for branding, it’s now possible to track its impact on sales. While television has been a kind of black box in terms of available insights into how a campaign has actually performed, “now digital closes the loop,” observes Oren Harnevo, CEO ...

IPG’s Roth On How Traditional Agencies Need to Change to Stay Competitive

IPG’s chairman and CEO Michael Roth has worn several hats in his career. He was an accountant, a tax attorney and an insurance executive before he was tapped to lead one of the biggest ad holding companies in 2005. What’s unique about the ad business? “It has the best highs I’ve ever ...

TiVO CEO Rogers: Looking Forward To Constant Motion

Not many kids spend their evenings, curled up in bed, reading mundane acts of national policymaking under the bed covers. But that’s exactly what Tom Rogers did – a few years later, he was writing those rules. “I was an avid reader of TV Guide as a kid – stacked ‘em up on my ...

How Addressability Will Change TV Ads: 4C’s Neuhauser

So-called “addressable TV’, the ability to deliver personalized TV ads to individual households, is set to revolutionize the business – if only it can get off the ground in earnest. “There’s a lot of talk about addressable TV. The market is trying to look for what is real,” ...

Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – ...

Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

Advertisers these days seem worried about a litany of technologies with which bad industry actors and consumers alike can bypass advertising. The latest is ad blocking, which Apple’s iOS 9 now supports on mobile web. But that threat to mobile could benefit another media, one ad tech exec reckons. ...

Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

Programmatic advertising is booming, as more ad buyers and sellers switch on to technology that automates, targets and better controls the trading of online inventory. So far, the tech has revolutionized web ads, next up is video. “Programmatic has been huge in display, programmatic is a bit different ...

Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according ...

Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, ...

Belgium’s Medialaan Gears Up For Dynamic Ad Insertion

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” ...

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake ...

Sky Aims To Capitalize On German Online Soccer Demand: Meininger

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you ...