Google Unveils AdSense for Video — Overlay Text and Banners Ready to Roll for Publishers Big and Small

By on 02/21/2008 12:01 AM @beet_tv

Bobvila

In what may well be a landmark development for the monetization of online video, Google  has launched a program to provide video publishers and video services companies with overlay advertisements.

Publishers are paid on cost-per thousand impressions basis, or CPM.  The CPM paid to specific publishers will be established through an automated auction process. 

Adsenselogo
A spokesperson for Google declined to provide a range of advertising
rates, explaining that they will vary widely. 

The ads come in two formats:  The graphical overlay ad developed for YouTube, is called InVideo. It was introduced in November.  These overlay ads have existed only on YouTube.  Please see below an example of how the ad looks on Beet.TV’s YouTube channel.

The second ad unit is an AdSense text overlay.  The overlay ad comes up during the video and provides text-only information, similar to a standard AdSense ad. These are completely new.  Google has been testing these ads with some partners.  Above is the text overlay ad as it appears on Bob.Vila.com

Both ad fomats are dynamic:  When you click on the ad, the video stops and a new browser window opens with the advertiser’s page.

Publishers who want to participate must meet certain criteria and can sign up directly.  Google will introduce a page with the particulars later tonight.

Google is working with video services companies including Brightcove and YuMe who have integrated Google Video AdSense into their platforms.

Bclogo
Brightcove publishers, for example, can elect to have the AdSense video ads inserted on certain inventory, according to specific rules and circumstances such as a big spike in traffic or the availability of unsold inventory.

Brightcove streams videos for some 10,000 sites, to about 130 million unique users a month.  A spokesperson for the Boston company declined to name customers who will participate.

Yumelogo
YuMe Networks, which provides an advertising management system for publishers, will offer the AdSense video ads as one of the third party feeds to its system. Publishers can elect to use ads from Google and other networks.    

The Redwood City-based company has been testing the ads on some of its customers’ shows including VidShadow, Mondo Media and JoeCartoon.

Google has the world’s largest online advertising network. Having all this advertising unleashed into the video space is very exciting news for the industry, indeed.

— Andy Plesser

Victoria


Recent Videos
image
Programmatic 2.0 Is Here: Group M’s Kowan

VIEQUES, PR — So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer. Group M’s North America programmatic buying president Joe Kowan says that rush wasn’t ...

image
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

VIEQUES, PR — Just three years ago, only 20% of Facebook’s business came from mobile platforms. Last Q4, that was 80%. That’s testament to the changes Facebook is having to make to ensure it continues connecting with audiences. But the same goes for advertisers who use the network, ...

image
OpenX By The Numbers: Profit Up 3x In Two Years

Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear. “Our net revenue (was) $140m in 2015, which is up 40% year-on-year,” OpenX CEO Tim Cadogan tells Beet.TV in this video interview. “(In) 2014 and 2015, we doubled the size of the ...

image
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

PALM SPRING — Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee. So what is it? ...

image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

image
One Screen Good, All Screens Better: Bloomberg’s Caine

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go ...

image
Hearst Reaches Maturity With Programmatic: Parker

Time was, newspaper folk sneered with apprehension at the rise of programmatic methods of digital ad trading, fearing automation in real-time open markets would devalue their ad inventory. But times have changed, and those publishers which have dipped their toe in the water are finding growing returns on ...

image
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

PALM SPRINGS — The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to comScore, the new entity can now see 260 million desktop screens 160 million mobile phone screens 95 million ...

Screen Shot 2016-02-01 at 12.05.34 AM
Turn’s New CEO On Video And The ‘Three-Legged Stool’

PALM SPRINGS — The world of advertising demand-side platforms is so new, most people may only have dealt with one or two. Bruce Falck says he has worked for five. Falck spent just four months as Brightroll’s COO until Yahoo acquired the company, last year joining Turn, the ad tech platform which ...

image
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

If you believe some of the market research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising. Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem. Whilst working as general manager of ...

loader