Believe It: The Semantic Web is Coming to Web Video and Joost is Leading the Way

By on 12/23/2007 8:53 AM @beet_tv

Tim Berners-Lee, the British physicist who invented the organizational system for the World Wide Web, has been an advocate for a more organized Web, something he calls the "semantic" Web.

This new system of organizing Web pages in a unified system, something akin to a giant Dewey Decimal system where pages have unique identifiers and can be cross referenced and linked, is coming to the world of video via Joost, which is inserting identifying tags called RDF’s into the XML code. 

Earlier this month, I interview Philippe Le Hegaret, who works with Berners-Lee at the World Wide Consortium, headquartered on the the MIT campus in Cambridge, Massachusetts.  Philippe is chief architect of domain services.

He explains the current implementation of the RDF into science research documents, new software from Oracle and in videos from Joost.

Here’s what Joost’s CTO Dirk-Willem van Gulik said earlier this year about RDF in Technology Review:

…….Dirk-Willem van Gulik calls "XML on
steroids." RDF allowed developers to write software without worrying about
widely varying content-use restrictions or national regulations, all of which
could be accommodated afterwards using RDF’s Semantic Web linkages.

Joost’s RDF infrastructure also means that users will have wide-ranging
control over the service, van Gulik adds. People will be able to program their
own virtual TV networks–if an advertiser wants its own "channel," say, or an
environmental group wants to bring topical content to its members–by using the
powerful search and filtering ­capacity inherent in the semantic ordering of
data.

How much video indexing will evolve to this "semantic" platform, is tough to say.  Marshall Kirkpatrick at Read/Write Web reports that BBC is exploring the system.  This is a trend to watch in 2008.

You can grab my interview with Philippe right here.

– Andy Plesser

 

Recent Videos
image
Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

LONDON  –  Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its  self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV Nelson also talks about the implications of the California company’s recent ...

image
How Interactive and Programmatic Can Fit Together, SMG’s Tom Fryett explains

LONDON –Interactive video formats and programmatic buying can be layered together to help brands better reach consumers across screens, says Tom Fryett, Video Associate Director, at Starcom MediaVest Group, in an interview with Beet.TV. Interactive formats can drive engagement, while data can help ...

image
AOL Readies Slate of Web Original Video for the U.K.

LONDON  – AOL has been expanding its video offering via its web originals and its distribution play across screens.   This initiative is expanding internationally as  AOL readies a slate  of Web original premium video for the U.K. market, says James Harris, Agency Lead, International, in this ...

image
Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients”...

LONDON – It’s a bit like finding the “lost GRP,” says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency’s new ad-synch product, in this interview with Beet.TV He says that the platform serves synched ads to  multiscreen viewers, many who reach for their ...

image
Rubicon Taps Global Publishers’ “Demand for Greater Efficiency”

LONDON –  The Rubicon Project, the Los Angeles-based adtech firm, has been rapidly expanding globally as publishers demand greater efficiency in managing their ad sales, says Jay Stevens,  GM for International, in this interview with Beet.TV    Rubicon helps a number of big global publishers ...

image
Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson

LONDON — Data is rooted in numbers, but the use of it is most effective when brands view data as a “consumer fingerprint,” says Steve Simpson, Exec VP and Global Managing Director of Digital Strategy, Data and Analytics at SMG, in an interview with Beet.TV. “Think about it as a ...

image
Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV

In just the past six month, Vice has become “one of the biggest newscasts in the country and possibly the world,” says Vice SVP for sales Brian Dietz in this segment on Beet.TV.  Dietz tells our Ashley Swartz that Vice news has some 650K subscribers on YouTube and has had 70 million videos ...

Ashley Swartz, Furious Minds 2
VOD Could Shepherd More Programmatic Buying in TV, Ashley Swartz

Video-on-demand inventory is the next logical entry point for programmatic style advertising into linear TV, says Ashley J. Swartz, CEO and Founder of Furious Minds, in an interview with Beet.TV. “VOD is the first inventory that will come online for dynamic ad insertion,” she says. “The ...

image
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move ...

Steve Parker, SMG UK
Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says

LONDON — Programmatic advertising not only has the potential to influence digital advertising, but also TV, says Steve Parker, co-CEO of Starcom MediaVest Group in London, in an interview with Beet.TV. “What we’re learning around programmatic video allows us to transform our relationship ...

image
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand

As programmatic buying expands, look for agencies to build more private marketplaces in the next 12 to 18 months, says Julian Zilberbrand, EVP Activation Standards, Insights, & Technology at ZenithOptimedia Group in an interview with Beet.TV. That’s because private exchanges provide an ecosystem ...

image
Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ...

loader