Believe It: The Semantic Web is Coming to Web Video and Joost is Leading the Way

By on 12/23/2007 8:53 AM @beet_tv

Tim Berners-Lee, the British physicist who invented the organizational system for the World Wide Web, has been an advocate for a more organized Web, something he calls the "semantic" Web.

This new system of organizing Web pages in a unified system, something akin to a giant Dewey Decimal system where pages have unique identifiers and can be cross referenced and linked, is coming to the world of video via Joost, which is inserting identifying tags called RDF’s into the XML code. 

Earlier this month, I interview Philippe Le Hegaret, who works with Berners-Lee at the World Wide Consortium, headquartered on the the MIT campus in Cambridge, Massachusetts.  Philippe is chief architect of domain services.

He explains the current implementation of the RDF into science research documents, new software from Oracle and in videos from Joost.

Here’s what Joost’s CTO Dirk-Willem van Gulik said earlier this year about RDF in Technology Review:

…….Dirk-Willem van Gulik calls "XML on
steroids." RDF allowed developers to write software without worrying about
widely varying content-use restrictions or national regulations, all of which
could be accommodated afterwards using RDF’s Semantic Web linkages.

Joost’s RDF infrastructure also means that users will have wide-ranging
control over the service, van Gulik adds. People will be able to program their
own virtual TV networks–if an advertiser wants its own "channel," say, or an
environmental group wants to bring topical content to its members–by using the
powerful search and filtering ­capacity inherent in the semantic ordering of
data.

How much video indexing will evolve to this "semantic" platform, is tough to say.  Marshall Kirkpatrick at Read/Write Web reports that BBC is exploring the system.  This is a trend to watch in 2008.

You can grab my interview with Philippe right here.

– Andy Plesser

 

Recent Videos
image
Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle

AMSTERDAM – So-called “programmatic” techniques for controlling and targeting online ad trading are already revolutionizing sales of static display ads; but video is later to the ad-tech party. Display has been like this for a while. Video is two to three years behind,” London- and ...

518417638_1_648_367
HTML5 Video Caters To Savvy Scandinavians: Smartcom:TV’s Larssen

AMSTERDAM — Scandinavian consumers are ahead of the curve when it comes to technology adoption – and that means the video industry must cater for what is one of the world’s first mobile-viewing markets, says one exec from the sector. “We are early movers in the technical industry; our ...

518417263_1_648_367
Opera Sees HTML5 As Cure For Video Fragmentation

AMSTERDAM — Everyone knows how splintered the online video industry is. Opera Software, a veteran web browser maker, reckons TV can learn a thing or two from web standards. “The big problem in the TV market is, everything is fragmented,” Opera Software product management VP Frode Hernes ...

image
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce

COLOGNE, Germany — Data and addressability are two trends that are driving increased spending in online video, but also are posing challenges for the business, says Richard Joyce, Senior Analyst with Forrester Research, in an interview with Ashley J. Swartz, Founder and CEO of Furious Minds for ...

image
Premium And Long-Tail Video Are Blending: Brightcove’s Jain

AMSTERDAM — The highs and lows of video content production are colliding as amateur and pro-am producers start making output that looks increasingly good to broadcast execs. “One really interesting thing is the democratization of content,” Brightcove media SVP and GM Anil Jain tells ...

image
Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

COLOGNE — Static display banners may have been the first ad format to undergo the “programmatic” ad-trading revolution – but the spending there will be dwarfed by video’s adoption of the techniques, says one exec working in the field. “Display is essentially the dress ...

518414754_2_648_367
Video Ad Platform Videology Aims for Universal Mobile ID

COLOGNE, Germany —  The cookie-less nature of the mobile market is challenging for marketers, but video tech vendors are working closely with partners to overcome those inherent hurdles, said Jana Eisenstein, SVP Global Accounts at video ad platform Videology, in an interview with Ashley J. Swartz, ...

image
Xaxis’ Turbine Differentiated By Data: Grether

COLOGNE — GroupM’s programmatic ad-trading technology division Xaxis reckons its recently-announced Data Management Platform (DMP) – codenamed Turbine – one-ups rivals’, as video advertising booms. “We built it from the ground up … it allows us to get data that only ...

image
Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

COLOGNE — Advertising agencies usually act proactively to seek opportunities for their advertiser clients. But, in some parts of the world, advertisers may be dipping toes in programmatic trading waters unilaterally. “We’re still yet to see a lot of the actual agencies grab hold of ...

518417636_1_648_367
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins

COLOGNE — TV ads may need to be re-cut in half before they are simply shovelled in to mobile apps, says one executive working at the sharp end. “The idea of putting a 30-second TV spot as a pre-roll or a CPV video in mobile is dying,” says app advertising group Supersonic’s European MD ...

image
TV, Online Video Collision Accelerating: Brightcove’s Gaydon

AMSTERDAM — TV and online video are colliding – and the result will benefit both sides, according to an exec at the epicenter. “We’re starting to see the convergence between the digital landscape and broadcast gather momentum,” video technology platform Brightcove‘s EMEA media ...

image
TV Is Becoming Online Video: Adobe’s Allison

AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded ...

loader