Monday, September 17, 2007
Warner Music Chief Edgar Bronfman Jr: Mobile is Big Opportunity
Edgar Bronfman Jr. is head of Warner Music, one of the world's biggest labels which he bought from Time Warner in 2004.
I was at The Deal's Convergence 2.0 conference in Manhattan where Bronfman was one of the featured speakers. He announced one deal - and outlined his vision for transforming music industry.
He told the crowd at the Museum of Broadcasting that there is a big opportunity is to sell music via mobile devices in the vast and under served markets of Russia, China and India.
Grab the code of this interview.
-- Andy Plesser
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Hi,
Mobile devices have a completely different usage pattern. People use them on the go – they pull out the device when they have a minute free, use it briefly, and then put it away.