Thumbnails Are Huge in Video Search and Pixsy Hopes to Finger the Industry — Google Won’t Search Podcasts Until Next Year……

By on 06/28/2007 7:06 AM @beet_tv

Thumbnails are becoming pervasive on search results pages of Google, Ask, Yahoo! and on many customized search pages. Thumbnails had been mostly the domain of image search — look up a celebrity under the image category and there’s the photo. 

Well, it turns out that thumbnails have become a powerful way to drive traffic to video clips. This is clearly demonstrated by Google Video’s recent introduction of related thumnails across the top of video player pages.

YouTube has just added some very cool thumbnails to its pages — these images expand with a rollover of the curser.

Pixsy is a San Francisco-based start-up that has built a business around searching and organizing image thumbnails. It has found that this technology works well with video.  Now, about half of the company’s indexed images are from videos. 

This make a lot of sense.  After all, many video sharing sites generate thumbnail images. Moreover, Pixsy creates millions of thumbnails. The images are found and indexed by organizing metadata, not through the more exotic methods of audio or image recognition.

Chase Norlin, CEO, was at the Beet.TV studios in steamy Manhattan this week. We spoke about thumbnails and his business. The company is not a portal, but is a provider of video and image search services to many companies. He just announced an agreement to put the Pixsy utility on eZanga. Chase says he wants his company to be the "Google of Thumbnails".

Not sure about that, but these little images are becoming a huge business.

Google Won’t Search Podcasts Until Next Year

Podcasts and videopodcasts files are distributed in sort of a "hidden" universe.  One impedement to growth of the medium has been the inability of Google to search the content since the files are not "crawled."  Looks like Google won’t be crawling podcasts until next year.  Check out this report on Marissa Mayer and plans at Google for various realms of search including video.  Speaking of hidden videos, I wonder when and how all the P2P content will be searched?  Search is how folks find stuff. 

— Andy Plesser

Get the code for this video clip

, , , ,

Recent Videos
image
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney

Digital-first content companies such as Netflix, Hulu and AOL are well-positioned for the transition to addressable buying in TV, says SMG programmatic SVP Mac Delaney in an interview with Beet.TV. The recent Digital Content New Fronts mark a transition point in the shift to programmatic buying in TV. ...

image
Ad Tech Is Cyclical: AppNexus CEO O’Kelley

Looked at the ad tech lumascape lately? It’s not pretty; it’s confusing. But it may not be that way forever. The boom in advertising technology is just a natural, cyclical response to a world of complexity, says one of the sector’s top execs. At times, it’s pushed to the background as ...

image
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja

The transformation of television and the emergence  “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and ...

image
New Standards Around Native Units Mean Big Opportunities for Publishers, PubMatic’s McDonald

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves ...

image
Guardian Labs Mulls Off-Site Branded Content via Programmatic

LONDON — So far, The Guardian division that produces branded content for marketers has published that content only on The Guardian’s own properties. But that could change soon, MD Anna Watkins tells Beet.TV in this video interview. “At the moment, we are looking to confirm one of our first ...

image
Building a Brand Depends on eCommerce, Razorfish’s Denton

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the ...

Sarah Wood, Unruly
Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly Media, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think ...

image
Programmatic Audio Ads Get ‘100% Attention': Xaxis’ Bidon

LONDON — So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM’s Xaxis programmatic unit announced Xaxis Audio, a ...

image
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

If a tree falls in a forest and no-one was around to hear it, did it really make a sound? Many advertisers have asked themselves that question in years gone by, unable to know whether their analog media spend really made a difference. But digital ads that lead to digital actions mean attribution can ...

image
Teads Touts ‘Outstream’ Video Units for Mobile: Le Monde and Forbes Have Integration

Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest ...

image
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times...

LONDON — Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in a “programmatic”, or automated fashion. In ...

image
WorldNow Creates Consortium for U.S. TV Stations for Digital Ads

WorldNow, a New York-based online video platform provider for some 400 U.S. local television stations, has announced the formation of a consortium to sell national advertising. At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered ...

loader