Thumbnails Are Huge in Video Search and Pixsy Hopes to Finger the Industry — Google Won’t Search Podcasts Until Next Year……

By on 06/28/2007 7:06 AM @beet_tv

Thumbnails are becoming pervasive on search results pages of Google, Ask, Yahoo! and on many customized search pages. Thumbnails had been mostly the domain of image search — look up a celebrity under the image category and there’s the photo. 

Well, it turns out that thumbnails have become a powerful way to drive traffic to video clips. This is clearly demonstrated by Google Video’s recent introduction of related thumnails across the top of video player pages.

YouTube has just added some very cool thumbnails to its pages — these images expand with a rollover of the curser.

Pixsy is a San Francisco-based start-up that has built a business around searching and organizing image thumbnails. It has found that this technology works well with video.  Now, about half of the company’s indexed images are from videos. 

This make a lot of sense.  After all, many video sharing sites generate thumbnail images. Moreover, Pixsy creates millions of thumbnails. The images are found and indexed by organizing metadata, not through the more exotic methods of audio or image recognition.

Chase Norlin, CEO, was at the Beet.TV studios in steamy Manhattan this week. We spoke about thumbnails and his business. The company is not a portal, but is a provider of video and image search services to many companies. He just announced an agreement to put the Pixsy utility on eZanga. Chase says he wants his company to be the "Google of Thumbnails".

Not sure about that, but these little images are becoming a huge business.

Google Won’t Search Podcasts Until Next Year

Podcasts and videopodcasts files are distributed in sort of a "hidden" universe.  One impedement to growth of the medium has been the inability of Google to search the content since the files are not "crawled."  Looks like Google won’t be crawling podcasts until next year.  Check out this report on Marissa Mayer and plans at Google for various realms of search including video.  Speaking of hidden videos, I wonder when and how all the P2P content will be searched?  Search is how folks find stuff. 

— Andy Plesser

Get the code for this video clip

, , , ,

Recent Videos
image
Video Ad Platform Jun Group Raises $28 Million In First Venture Round

The Jun Group, a New York-based video ad platform that places ads in custom video players on publisher sites and within mobile apps, has taken its first venture round since being formed in 2005, the company announced today. The company, founded in 205, has taken some debt financing and is profitable, CEO ...

image
Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top

Steven R. Swartz isn’t the only business reporter to make it big on the business side of reporting. Sequoia venture capitalist Michael Moritz wrote for Time magazine before making tech investments, for example. But he is one of the few to have risen to the very top of the company he has worked in for so ...

image
“It’s Going to Take a Village to Produce Creative”: Tribal’s Guest

CANNES — One consequence of the rise of data-driven marketing is brands creating tens of even hundreds of ads for various audience segments for a single campaign, not just two or three like in the old days. It’s “great from a sales perspective and not so great from a marketing cost perspective,” ...

image
Data is an “Enabler” of Creativity, JWT’s Jeffrey

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple ...

image
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed ...

image
Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people ...

image
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and ...

terence kawaja
Addressable TV Advertising is Changing the “Lumascape,” Banker Kawaja

CANNES – As addressable TV advertising emerges, so are a number of companies including Visible World (recently bought by Comcast), Clypd, Simulmedia and others.  For the new medium to succeed, one essential will be companies that focus on yield management around addressable TV, says investment banker ...

image
A “Whole New World” of Video Advertising Coming to Comcast/NBCU, Driven by Set-top Data

CANNES – Comcast’s data from its twenty millions set-top boxes, coupled with marketers’ first party data, will create a “whole new world” for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships ...

image
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times’ once-famous marketing slogan, “No FT, no comment.” So, what does WPP CEO Sir Martin Sorrell think of Pearson’s sale of its newspaper to Japan’s Nikkei for £844m ($1.3bn) this week? Speaking with Beet.TV in this video ...

image
Millennials Will Transform the Way Agencies Work: JWT’s Jeffrey

When considering setbacks over the course of his career, J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he always took “very personally and emotionally.” In particular, he remembers when the agency lost most of its Microsoft business. “That was very painful ...

image
JWT’s Mirum Brings “Deeper Technology Expertise”

CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve been doing at J. Walter is restructuring ourselves in order to deliver those types of ...

loader