The new report finds that 10 percent of individuals online in North American download a podcast at least once a month. That’s up from 1 percent in 2005. Nearly half, 49 percent, of Gen X and Gen Y download podcasts at least once a week.
At first blush, this number seems high if you consider podcasts as audio files downloaded only to an iPod, but the definition in the survey is more broad, including downloadable audio and video files to computers and MP3 devices.
There’s no doubt that downloads of video is on the rise. I expect that the libraries of music we organize on iTunes will evolve into personal collections of videos on computers, video iPod’s, Apple’s iTV’s, Microsoft XBox’s and other devices. We will want quality video and we will want to construct our own libraries.
The online video revolution of streaming Flash files is still going strong, but the trend of downloading quality video files into personal libraries is inevitable and I think the Forrester survey points to this.
"Pimping My Videos" — MTV to Provide Code to Share Clips
The BBC is reporting a significant development at Viacom’s MTV. The news organization is reporting that MTV will soon make some video clips available to "scrape" and paste onto personal blogs and Web sites. Seems very open minded for a company that just put it to YouTube over copyright concerns.
Well, we think that sharing videoclips by making the embedded code available is a great idea for mainstream media. We discussed this development at the Wall Street Journal last week.
More News You Can Us — Newspapers are Besting TV Stations in the Local Online Video Advertising Game
Check out this very interesting post from Lost Remote about a new study that points to early successes of newspapers in selling online video advertising in local markets.