Pitching Fake Journalists in New Virtual World is Real, Declares Top PR Blogger Steve Rubel

By on 08/01/2006 9:33 PM @

It was wonderful to see Steve Rubel; he is the authority on all things public relations who has created the astonishingly influential and valuable Micropersuasion blog. (Get the RSS feed on this one.)

I spoke with Steve at the AlwaysOn Conference at Stanford last week. He is always ahead of the curve and it’s always interesting to find out what he thinks is new. He spoke with Beet.TV about the virtual world of Second Life and the opportunity it presents for communications professionals.

If you don’t know about, it, Second Life is a wildly popular and quickly growing kind of virtual world where members live fantasy lives, get jobs, even buy and sell things for real money.  And yes, there is a virtual news media in Second Life — and Steve has some good pointers on how to properly engage fantasy journalists!  This is actually very serious — big marketers are paying big bucks to be in this world, so PR people better start cracking. Amazing but true! 

– Andy Plesser

Charlenepless_1

Hanging out at AlwaysOn, left to right:  Andy, Forrester star analyst Charlene Li, Steve Rubel and PodTech’s John Furrier

Please Note: Great article today in the Wall Street Journal about the explosion of online video channels.  Great work by Brook Barnes — first of series.  (Subscription only.)

, , , ,

Recent Videos
image
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for ...

image
Dolby Readies Deeper Color Palette for Video w/ Amazon, Sharp, others

LAS VEGAS — Can Dolby do for eyes what it’s done for ears? The San Francisco-based firm is best known for its audio developments, but recently unveiled Dolby Vision, its system for encoding pictures with more colors, brightness and more dynamic range than the current TV grading standard. ...

image
Viacom’s Spina Wants Unified Social Data Measurements

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks’ integrated marketing EVP. “There’s a collection of third-party data reporters in addition to first party,” Dario Spina tells ...

image
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

LAS VEGAS – America’s patchwork TV provider landscape means linear’s move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. “We’re very complex (in the US), there’s a lot of people ...

image
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads ...

image
Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. ...

image
A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this ...

image
Ericsson Taps Elemental Technologies for “Virtualized Encoder”

LAS VEGAS  –   As part of Ericsson’s expansion into cloud-based video encoding with its “Virtualized Encoder Solution,” it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson’s Giles Wilson, Head of TV ...

image
Qualcomm is Shipping MPEG Dash Enabled Chips on All Android Devices

LAS VEGAS –  Semiconductor manufacturer Qualcomm is now shipping all Android devices with MPEG Dash implementations — and some phone manufacturers (OEM’s) are enabling the new video streaming standard, says Aytac Biber, Video Technology Product Manager, in this interview with Beet.TV Aytac ...

image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

loader