Millennial’s Seifer: The Two Key Data For Mobile Ads

LAS VEGAS — If you want to know how best to advertising to consumers across mobile devices, look to the numbers, says one exec. “Some of the best mobile advertising we’re seeing to date are from brands who understand the importance of data,” mobile ad tech firm Millennial Media‘s global strategy VP Carrier Seifer tells […]

 
 

Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

LONDON — Consumers are using many different digital devices to watch content and advertising. But ads are still being bought with an air of fragmentation, says one executive. “Mobile is still a very, very tiny fraction of advertising spend,” says Nicolas Bidon, UK MD of GroupM’s Xaxis data-handling unit in this interview with Beet.TV “The […]

 
 

YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

LONDON — Bigger isn’t necessarily better. In fact, when it comes to video advertising, smaller screens perform better than big, says YuMe UK Country  Manager Paul Lyonette. Having commissioned research via Decipher and IPG Labs, Lyonette tells Beet.TV: “The size of a screen doesn’t necessarily correlate to the effectiveness of the advertising. People will spend as […]

 
 

Time Inc To Launch Mobile Video Content Channel

Soon to be spun out from Time Warner, magazine publisher Time Inc will launch a mobile-specific video brand by year’s end. “You’ll see something from over the next four to six weeks – a video-only offering in mobile,” company video SVP J.R. McCabe told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. “Mobile […]

 
 

Dailymotion To Crack Mobile Programmatic In Next Few Weeks

Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels. Appearing at Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile. “It will,” he said. “We’ll be announcing some integration in […]

 
 

Weather Company’s Hadley: “Location Is The New Cookie”

Can rain drops be used to market raincoats? Weather Company SVP Eric Hadley thinks so. The outfit is using its weather data apps to help advertisers target campaigns in interesting new ways, he told Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. “Location is the new cookie,” Hadley said. “If you want the […]

 
 

Vimeo Fast-Forwards Mobile Video Updates

It’s barely a couple of months since video platform Vimeo updated its iOS app with some nifty new features – and now more are imminently coming down the pipe. Vimeo president Dae Mellencamp tells Beet.TV the company upgraded its app for iOS 7 to include AirDrop sharing and instant playback even when users’ mobiles have […]

 
 

NowThisNews Squeezes Short Video News, Ads In To Social Nets

If Instagram and Vine are the media in which millennials spend their time, why aren’t news producers publishing there? That’s what NowThisNews, a news startup founded by Huffington Post co-founder Ken Lerer, is doing. “We’re building the first video news org that produces original videos for the platforms and devices you take with you,” SVP […]

 
 

Dailymotion Set To Add Third-Party Data For Ad Sales

NEW YORK — Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory through a richer array of data. And the outfit says mobile viewership has passed 50% in Japan, is 30% globally and 25% in the US, where it is staffing up a […]

 
 

ABC News’ Vance: Video Comes Out To Play At Night On Tablets

ABC News re-engineered its iPad app last year to present info in the morning and video in the evening, because data showed video consumption skewed later. “Our ABC News users on our tablet apps consume five times more video than users on our desktop site per session,” ABC News Digital’s product development VP Doug Vance […]

 
 

With Mobile Video Consumption Boom, ABC News Launches New App

Once upon a time, people poo-pooed the idea that consumers would watch news video on their mobile phones. But data shows otherwise – and consumption isn’t always as “mobile” as you’d think. “We’re up to tens of millions of users a month on mobile,” ABC News’ head of mobile product development Peter Roybal tells Beet.TV […]

 
 

Turn’s Balabanian: Multi-Platform Addressable Ads Are Here

You could spend s lifetime grumbling about the difficulties targeting users with ads across screens because some screens don’t support cookies – or you could just make the best of what’s available to you. “We’re able to look at some users across devices,” ad-targeting technology group Turn‘s senior business development director Mark Balabanian told Beet.TV’s […]

 
 

Qualcomm To Put Adaptive-Bitrate Video Standard On More Phones

AMSTERDAM — Delivering adaptive-bitrate video streaming efficiently to smartphones could soon get much easier, with mobile chip maker Qualcomm pledging to use the MPEG-DASH video standard in a broader range of devices. “We believe it is the right direction for the video industry,” Qualcomm senior product manager Aytec Biber tells Beet.TV in this video interview […]

 
 

Dailymotion’s Vine-like Rival Targets Amateur Creatives

SAN FRANCISCO — YouTube rival Dailymotion may commonly be thought of as a French video site – but that hasn’t stopped it hiring a Silicon Valley development team to build its recently-launched Vine competitor. “Mobile’s been a huge focus for us,” north America GM Roland Hamilton tells Beet.TV in this video interview. “We just expanded […]

 
 

Mobile Ad Net InMobi Considering Its Video Options

CANNES — InMobi has been known as a big name in mobile advertising for most of its five years in operation. But those five years predate the smartphone and tablet boom. Now the outfit is mulling its options for adding such services to its client offering. “We are evaluating various different strategies as to what makes […]

 
 

MMA’s Greg Stuart: Brands Need to Embrace Mobile Advertising

CANNES – Navigating how to embrace mobile technology is the challenge for CMOs says Greg Stuart, CEO of the MMA (Mobile Marketing Association). Stuart said the MMA will soon be adding four major CMOs to their board. “It’s this knowing versus doing gap,” Stuart says. “They know they gotta do it, but how do they do […]

 
 

Adobe Finds Tablets Racing Ahead For Retailers

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones together with tablets, together with […]

 
 

Zolmo Confronts Mobile Industry Challenges

CANNES – Zolmo, an entertainment company that focuses on emerging media and devices, has paired with Jamie Oliver to create a recipe-based app and with Canadian athlete Georges St-Pierre to create a fitness app. Beet.TV spoke with Ian Wharton, creative director of Zolmo, in this video interview at MIPTV. “We are absolutely just a mobile company,” […]

 
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