CANNES — InMobi has been known as a big name in mobile advertising for most of its five years in operation. But those five years predate the smartphone and tablet boom. Now the outfit is mulling its options for adding such services to its client offering.

“We are evaluating various different strategies as to what makes sense for an ad network play on mobile as far as video is concerned,” co-founder and global sales VP Abhay Singhai tells Beet.TV in this video interview.

“Video advertising is all about original content. UGC is not preferred a lot by brand advertisers. It’s not just a screen – it’s an interaction mechanism – you’ve never, in the past been, able to touch, shake or tilt your brand.”

Speaking to Beet.TV at the recent Cannes Lions advertiser festival, Singhai says InMobi has helped facilitate 800 to 900 mobile ad campaigns in the last year.