mobile

CANNES – Navigating how to embrace mobile technology is the challenge for CMOs says Greg Stuart, CEO of the MMA (Mobile Marketing Association). Stuart said the MMA will soon be adding four major CMOs to their board. “It’s this knowing versus doing gap,” Stuart says. “They know they gotta do it, but how do they do […]

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones together with tablets, together with […]

CANNES – Zolmo, an entertainment company that focuses on emerging media and devices, has paired with Jamie Oliver to create a recipe-based app and with Canadian athlete Georges St-Pierre to create a fitness app. Beet.TV spoke with Ian Wharton, creative director of Zolmo, in this video interview at MIPTV. “We are absolutely just a mobile company,” […]