Soon to be spun out from Time Warner, magazine publisher Time Inc will launch a mobile-specific video brand by year’s end.
“You’ll see something from over the next four to six weeks – a video-only offering in mobile,” company video SVP J.R. McCabe told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion.
“Mobile video had been a nascent offering in Time Inc until, 10 months ago, we started a very, very steep and strong development curve on that.”
It’s a marker of how far mobile has come as a content consumption platform in its own right that we are now seeing context-, device-specific channels launch, sweeping aside media companies’ historic strategy of taking core content on to multiple screens.
At Beet.TV’s summit, McCabe also hinted that Dailymotion would soon be added to its recently-launched video partner network, extending Time Inc’s increasing video production capability across the French-owned video service.
Watch the full interview for how the publisher is trying to extend its multi-platform credentials whilst also being spun out from its owner.