New York Times Launches New App with Dedicated Editorial Staff
The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper’s main App which surfaces most of the Times’ stories, the new one presents a stream of selected news in continuos […]
Weekly App Updates Keep Users Live: Marmalade’s Beckloff
BARCELONA — How often is too often for developers to update their mobile apps? “We know companies doing updates at least on a weekly basis just to keep you live,” says Bruce Beckloff, corporate development head at Marmalade, a London agency whose technology helps developers deploy across multiple platform standards. “Everybody sees a little bit […]
In-App Purchase Not A Silver Bullet: Soko’s Cooper
BARCELONA — Freemium has become the super-dominant app store monetization method, with some 94% of App Store revenue coming from free downloads supporting in-app purchases, according to Distimo’s 2013 Year-End Review. But that doesn’t mean app developers can guarantee success just be deploying in-app goods, says former Guardian News & Media strategy head James Cooper. […]
‘Human Algorithms’ Key To App Success: InMobi’s Bapna
BARCELONA — If you want to understand apps, you need to understand app users. That’s according to one mobile advertising technologist. “The core of the search era was the keyword, the core of the social era is the stuff you share on social networks,” says InMobi‘s product director Abhishek Bapna. “In the app ecosystem, neither of them are […]
With Mobile Video Consumption Boom, ABC News Launches New App
Once upon a time, people poo-pooed the idea that consumers would watch news video on their mobile phones. But data shows otherwise – and consumption isn’t always as “mobile” as you’d think. “We’re up to tens of millions of users a month on mobile,” ABC News’ head of mobile product development Peter Roybal tells Beet.TV […]
Accedo CEO: Device Fragmentation Makes Video Complex
AMSTERDAM — These days, it seems like hardware manufacturers are pushing out a new mobile or TV device every other day. For video content companies, that is a tremendous opportunity – but reaching the plethora of gadgets can also be a headache. “One of the key complexities is fragmentation of devices on the market,” Accedo […]
TV Apps Maker 24i Media Coming To America
AMSTERDAM — Content owners who want to get their content on new smart TV platforms frequently need technology vendor help. One such TV app maker, 24i Media of the Netherlands, is expanding globally on this quest. “We probably will start an office this year in the United States in order to be closer to our clients,” […]
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
LONDON — The Financial Times famously replaced its iOS app with a HTML5 web app, after losing a fight for control over customer data and pricing. But its Apple absence doesn’t mean the FT hasn’t gone native elsewhere. “It’s not like we have a problem with native apps,” FT emerging platforms product manager Chris Smith […]
zeebox’s Rose: ‘We’re increasing Android development’
LONDON – For zeebox, the free “TV sidekick” app, being available for Android devices has been a longtime desire – and a challenge, says Anthony Rose, co-founder and CTO of zeebox. Beet.TV spoke with him in this video interview in London. Statistics show that there are more Android smartphones than iPhones in the U.S. – […]
American Express Pioneers “T-Commerce” with Smart TV Apps for LG and Samsung
The ambitious interactive television initiative launched last month by American Express is demonstrating the value the Smart TV in driving "t-commerce," or television commerce, says Larry Samuels, Senior Partner & Director, Advanced TV at GroupM, the media unit of WPP.
ESPN Grabs Big Brands for XBox Live App
ESPN is expanding its roster of advertisers for its WatchESPN product on the XBox Live with the addition of Best Buy in the coming weeks, joining existing advertisers such as Nissan and EA Sports in the XBox app, says Raphael Poplock, VP Games and Partnerships at ESPN.
New HuffPost Live App “Could be Game Changer”
The Huffington Post has just launched an app for its HuffPost Live video program. While the app is good but not remarkable, its integration with Apple TV could make it a “game changer,” writes Jeff John Roberts in this story on GigaOM.
AOL Launches “One-Stop Shop” Apps for Videos from HuffPost LIve, TechCrunch, BBC., Martha Stewart
AOL today announced the introduction of apps for the smartphone and tablet, surfacing up some 420,000 videos of AOL-owned properties including HuffPost Live and TechCrunch and many others from syndication partners including the BBC and Martha Stewart.
Brightcove Launches Dual-Screen iPad App with Discovery Networks
Earlier this year, Brightcove released developer tools to create a "dual-screen" app to allow viewers to control the big and small from the iPad. The first implementation is with Discovery Networks International, which is debuting the service in Italy, the companies announced today.
The New York Times Launches HTML5 Web App, Ups Commitment to iOS and Android
The New York Times has launched a Web app for digital and print subscribers as a part of the publisher’s NY Times Everywhere initiative, says Alex Hardiman, Director of Mobile Products for The New York Times in this interview with Beet.TV
Video Content Delivery via Multi-Screen Drives Consumption, Brightcove’s Whatcott
LONDON – Giving customers more screen time by driving content through apps, mobile devices and smart TV platforms, will grow news organizations' video consumption in the future, says Brightcove's Marketing Chief Officer, Jeff Whatcott in this video segment from the recent Beet.TV journalism summit.
BBC Worldwide’s Dan Heaf: Apps Won’t Maintain Their Dominance
LONDON – While the BBC Worldwide is putting most of its efforts around apps for the Apple iOS platform, apps won’t maintain their dominance in the future, predicts Daniel Heaf, the head of digital for BBC Worldwide in this session from last month’s Beet.TV Global Video Summit – which took place at the BBC Worldwide […]
Brightcove’s Whatcott: Content More Discoverable Via Mobile Web Than Apps
LONDON – Content is more discoverable via mobile web than apps, which prevents visibility to search engines, says Brightcove’s marketing chief, Jeff Whatcott, in this video interview with Beet.TV
Adap.tv Aims to Simplify Video Ad Buys with “App Center”
With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its App Center to give buyers a one-stop shop for trafficking a buy. We caught up with Adap.tv Co-founder Teg Grenager for details on how the App Center works.
SportsYapper: Twitter-like App For Sports Fans
SportsYapper is a Twitter-like app for sports fans says co-founder Eric Goldstein, in this video interview with Beet.TV