ABC.com Inks Web Series Deal with Kia

Some automakers still have money to spend on ads. Kia Motors teamed up with ABC.com to produce a five-episode Web series for the network’s Web site, ABC.com announced today.

The show is called “Mysteries of the Universe” and is billed as a fictional “documentary” that digs into unsolved mysteries. Presumably while driving cars.

The series will likely have a “Lost” sensibility. ABC’s digital chief Albert Cheng has talked to Beet.TV about the network’s Web syndication strategy and also about working with developers on its video player.

Daisy Whitney, Senior Producer

By Daisy Whitney on July 27, 2009 @daisywhitney

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ABC.com Inks Web Series Deal with Kia

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