The high-pitched YouTube star Fred is earning a six-figure income from his online videos and his status as the most-subscribed YouTube channel of all time, Google's Eileen Naughton told attendees at the OMMA Video conference in New York earlier this week.
That money is helping push online video as a category to command 4% of all online ad revenue — still small, but definitely growing. But don't expect online video to impact the upfront.
Here's why in this week's New Media Minute by Daisy Whitney.
Daisy Whitney, Senior Producer
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here.
We have several clips from this week's OMMA conference, which was brilliantly programmed by Daisy.