Howcast, the New York-based start-up that produces short instructional "how-to" videos, has moved away from an advertising based business to a video producer and syndicator business for a range of corporate and government clients.
The transformation and growing success of Howcast is reported in The New York Times.
I've republished an interview we did with co-founders Daniel Blackman and Jason Liebman.
Below is one of my favorite Howcast videos about how to become a sperm donor.
Andy Plesser, Executive Producer