Online Video Spend to Grow 40% in 2012: eMarketer

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year.

Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile video formats to drive the business. For more details, check out this week's New Media Minute.

Daisy Whitney

Editor's Note: Daisy's NMM is produced and sponsored separately from Beet.TV. We are pleased to publish it regularly on the purple network.

By Daisy Whitney on January 4, 2012 @daisywhitney

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Online Video Spend to Grow 40% in 2012: eMarketer

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