LAS VEGAS — Completion rates for in-stream video ads with interactive elements are higher than those without, PointRoll has found in a six month study of 20 billions ads served by the Gannett unit.
At CES, we spoke with Cat Spurway-Hepler about the study, the value of pre-roll and what formats are working in various market sectors.
Here is the press release on the study.
Andy Plesser
MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI would humanity. The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, of […]
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In beauty retail, standing out means more than just offering the best products; it involves creating an experience that resonates with consumers and advertisers alike. In this video interview with Beet.TV, Alyson Soderberg, Sr. Director at UB Media, the advertising arm of Ulta Beauty, shared her insights into what she sees as the advantages of the […]
SAN JUAN, PR — In a digital age where artificial intelligence (AI) is the buzzword on every tech enthusiast’s lips, it’s easy to get swept up in the futuristic allure of generative AI. But according to Dave Simon, VP, Strategic Partnerships, Moloco, the true power player in advertising is not as much AI itself, but the machine […]
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The allure of retail media is not lost on anyone with a finger on the pulse of the advertising world. Especially for retailers, retail media networks have become a beacon of profitability in a sea of rising operational costs. But what does this mean for the industry at large? In this video interview with Beet.TV, […]
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MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
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LAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or WAG, is another way for the company to connect customers with trusted brands. “I always wanted to be part of […]
SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer […]