LAS VEGAS — Completion rates for in-stream video ads with interactive elements are higher than those without, PointRoll has found in a six month study of 20 billions ads served by the Gannett unit.

At CES, we spoke with Cat Spurway-Hepler about the study, the value of pre-roll and what formats are working in various market sectors.

Here is the press release on the study.

Andy Plesser

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