LAS VEGAS — Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad formats into its existing ad platform.
We caught up with Jill Druschke, VP marketing and business development at 24/7 Real Media at CES, and she shared details on how the Panache formats are being used by WPP's ad network.
The integration of Panache's tools will add more refined capabilities for targeting, insights and analytics, Druschke said. Online video ad spend is slated to increase 40% this year. The WPP-backed ad platform is hoping to capture some of that money and is now available in the U.S., Canada, U.K., France and Korea and reaches more than 80% of the Internet audience in those areas on more than 4000 Web sites.
Druschke also shared her insights on how the CES show is changing to focus more on consumers, content and the user experience.