BOSTON - While the utility of the highly anticipated new Apple TV is a matter of considered speculation, what is clear is that it will be app-based and publishers need to get ready for the new platform, says Jeremy Allaire, CEO of Brightcove, in this inteview with Beet.TV Here at the Brightcove customer conference, Allaire announced the availability of App Cloud [...]

BOSTON -- Taboola, the New York/Tel Aviv-based video recommendation platform for publishers has raised a new round of $10 million, the company announced this morning. The Series C Round was led by New York-based Marker LLC. Also participating in the funding were existing investors, including Evergreen Venture Partners and WGI Group. Taboola drives video views for publishers by creating a "strip" of [...]

LONDON - With its TV show Doctor Who holding the top spot on iTune in 2011, the BBC Worldwide is "at the forefront of  VOD (video on demand)," says Daniel Heaf, EVP/MD for Digital for the BBC Worldwide in this on-stage interview with Robert Andrews, senior international editor of GigaOm/paidContent. A cornerstone partner of the Apple's iTunes, the BBC enjoys a [...]

When season one of MTV's hit show Teen Wolf's fanbase grew to almost one million, MTV's marketing team decided to give the captive online audience a nudge in the right direction, with a digital 'bridge' strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV The aim, to reach the million benchmark and grow the [...]

Discovery Communications' burgeoning digital content will soon shape some of the organization's TV franchises, in terms of content, says its Chief Digital Officer, JB Perrette, in this video interview with Beet.TV Having recently closed a deal with web TV network Revision 3, which has its own suite of shows with rabid fanbases, Perrette says in some cases the audience engagement is [...]

LONDON - Facebook is emerging as destination where leading publishers and retailers are placing their videos, says Brightcove's Luke Gaydon, VP for Operations for EMIEA, in this inteview with Beet.TV The Boston-based online video services company has been implementing video players for customers on Facebook for about three years. We spoke with Gaydon at the Beet.TV Video Summit at the BBC Worldwide [...]

Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video advertising with minimal expertise. The service is aimed at upstart video publishers and app developers, since both are content driven, says  Senior Vice President of Marketing, Ed Haslam in this interview with Beet.TV The company says its AFP 4.0's complete [...]

Discovery Communication's acquisition of San Francisico-based video Web studio Revision3, which was announced early last month, has closed.  For an explanation of the purchase, we spoke with Discovery's Chief Digital Officer J.B. Perrette who explains the unique value of Revision3 "authentic" programming, its engagement show-based communities and the network's advertising tactics of deep brand integration. Our Nitya Rajan caught up with him [...]

PARIS -- French premium channel Canal+ is exploring a range of second-screen applications and opportunities for its news, entertainment and scripted programming, the network's Fabienne Fourquet, Director of New Content, tells Beet.TV in this video interview. The second-screen experiences in France are just starting to take off, she says. But, Canal+ has the benefit of a 15 million-strong Facebook following to [...]

PARIS -- Appointment viewing is a thing of the past and advertising will move to more blended pricing models, says Doug Scott, President of Ogilvy Entertainment, in an exclusive interview with Beet.TV on Monday. As viewing moves to on-demand platforms, the use of the thirty-second spot is shifting to incorporate social media more, he tells Beet.TV contributor Ashley Swartz, in this video [...]

LONDON -- Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the connected TV capabilities of the Xbox, the agency's Oliver Newton, Head of Strategic Partnerships, tells Beet.TV in this interview. The campaign will run via the Kinect for Xbox in an effort to give [...]

PARIS -- Branded entertainment is driving customer acquisition for American Express via its Unstaged concert series, says Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, the digtal agency for American Express, in this interview with Beet.TV American Express has presesented several "American Express Unstaged" concerts with top performing artists, including one in London last week with Usher. The concerts are [...]

Discovery Communications has officially accquired web TV network, Revision 3. The online video service may soon dictate part of the channel's analogue content, depending on show and audiences says its digital chief officer, J.B. Perret, in this interview with Beet.TV Speaking of the shared target audiences and synchronized content that both platforms share, Perret explains how Discovery is hoping to build [...]

MTV's new digital strategy, 'Storytelling Without Borders,' is now allowing fans greater engagement with their favorite shows, off-season, says its GM for digital media, Kristin Frank, in this video interview with Beet.TV The campaign centers around its hit show, 'Teen Wolf,' which has a year inbetween seasons. In the hopes of breaking down the regular confines of linear television, MTV's 'Storytelling [...]

When season one of MTV's hit show Teen Wolf's fanbase grew to almost one million, MTV's marketing team decided to give the captive online audience a nudge in the right direction, with a digital 'bridge' strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV The aim, to reach the million benchmark and grow [...]

LONDON - Whilst consumers are watching increasing amounts of video across multiple digital devices, publishers and advertisers are faced with extraordinary challenges in serving content and advertising effectively. Adobe's Jeremy Helfand says it has a technology platform to solve this problem for both on-demand video and live, linnear programming on digital devices. Last month, the company announced its Simulcast offering.   In the [...]

Agencies need more consistent ROI measuring tools  and knowledge of digital video quality, for television ad dollars to fully transition to online says GroupM's Managing Partner and Director, Emerging Communications, Mike Bologna, in this video interview with Beet.TV While TV still occupies the main share of ad dollars, a recent report published by Zenth Optimedia expects internet advertising to "account for 55% of the [...]

TV shows that extend the offline viewing experience for audiences on Facebook, via video and "dangle the carrot," are most successful in driving audiences to owned media, says comScore's Media Evagelist, Eli Goodman, in this video interview with Beet.TV Referencing AMC's Mad Men and its constant engagement via Facebook's news feed feature, Goodman adds, it is a good model of how [...]

LONDON - Whilst the BBC Worldwide has made a considerable efforts around creating Apps for the Apple iOS and Android platforms, the future of Apps will be more Web-centric, in an HTML5 framework, says Daniel Heaf, MD and EVP for Digital, in this interview with Beet.TV Heaf explains that among the reasons  Apps will move from the current distribution platforms is [...]

PARIS --Implementing Open Graph, the Guardian newspaper has built an audience of some 6 million users on Facebook who regularly share articles and check in, says Amina Belghiti, Head of Platform Partnerships, New Markets, Facebook, in this interview with Beet.TV She explains how Open Graph is becoming a powerful tool for publishers to build audiences around text and video. We spoke at [...]