TV shows that extend the offline viewing experience for audiences on Facebook, via video and “dangle the carrot,” are most successful in driving audiences to owned media, says comScore’s Media Evagelist, Eli Goodman, in this video interview with Beet.TV

Referencing AMC’s Mad Men and its constant engagement via Facebook’s news feed feature, Goodman adds, it is a good model of how to engage viewers with content that can only be consumed on Facebook, which in turn drives traffic to the show’s owned media.

In this interview he explains the importance of video on Facebook, within the context of attribution modelling.

Nitya Rajan