AMSTERDAM -- Digital video as services company  mDialog launched new tools to let brands and media companies roll out targeted ads on digital devices like mobile phones starting next month, says mDialog's Greg Philpott, Founder and CEO, during an interview with Beet.TV at the IBC Show in Amsterdam.   Customers for the targeted ads will likely include major media companies, who can [...]

AMSTERDAM --  Digitalsmiths inked a deal with Fox Sports that calls for the media company to use Digitalsmith's technology tools to help improve video discovery on mobile devices and other advanced platforms, says Ben Weinberger, CEO of Digitalsmiths, during an interview with Beet.TV at the IBC Show in Amsterdam. Weinberger says Fox will use the "Seamless Discovery" tool to enable personalized video [...]

AMSTERDAM --  Digital entertainment technology company Rovi added more support for DivX streaming for IPTV platforms, says Paul Stathacopoulos, Senior VP of Strategy at Rovi during an interview with Beet.TV at the IBC Show in Amsterdam. We caught up with Rovi for an update on how service providers are using Rovi's technology with IP-delivery. DivX Plus Streaming is an adaptive streaming solution that [...]

AMSTERDAM -- Adobe is fully behind MPEG Dash as an emerging standard for live streaming, sees continued dominance of Flash on the desktop, is committed to HTML and sees AIR and PhoneGap as solutions for mobile distribution, says Ashley Still, Director of Video, in this wide-ranging conversation about the changing platforms for video content distribution.   We spoke at the IBC [...]

AMSTERDAM  - Elemental, the Portland, Oregon-based video compression hardware and cloud provider, presented its video compression solution for H.265 at the IBC conference.   According to Keith Wymbs, VP, the "next generation" video standard has shown reduction of bitrate of 40 percent, while retaining the quality of H.264, the current standard. He sees this standard being adopted next year - with its [...]

AMSTERDAM - Aspera, the fast-growing provider of file transfer server technology for a number of large media companies including Netflix, announced its integration with Microsoft's Azure cloud-based media services. For an update on the new offering and trends in cloud-based file transfer, we spoke with Michelle Munson of the San Francisco-based company the company's booth at the IBC conference.    

AMSTERDAM - With 2.5 million users, or "seats," for its Premiere Pro editing software package, Adobe has become the "industry leader," says Bill Roberts, Director of  Video Product Management, in this interview with Beet.TV With its new version launched earlier this year, Adobe has grown its base among broadcasters and publishers and has upped its presence in many of of the [...]

AMSTERDAM - Zencoder, the San Francisco-based software company recently acquired by Brightcove, sees demand for various streaming formats to be created, or transcoded, instantly in the "cloud."   Says John Riske, VP for Business Development, his company has created a streamlined service which allows publishers to efficiently transcode by using limited bandwidth, uploading just one file format to the company's cloud [...]

The surfacing up of actionable metadata on the new Amazon Kindle HD with the tools called X-Ray, is one of most significant, of the new launch, says analyst Ashley Swartz in her weekly commentary on Beet.TV While limited at the launch to surfacing related information on films, the tool will likely be used to serve contextual advertising, she says. Swartz is the [...]

Ad platform Undertone has introduced a money-back guarantee for its video ads that focuses on whether the ads viewed were initiated by the user. Undertone has offered guarantees for its ads since 2008 and this is the first time it's done so for video, the company's Jared Skolnick, VP of Product Marketing, tells Beet.TV in an interview about the new offering.  The [...]

AMSTERDAM -- While the Olympics is a big screen event, the BBC learned that multiscreen viewing played a vital role for viewers not only in recapping the Games but also in the primary consumption, says Steve Allison, Senior Technology Evangelist at Adobe, which handled Olympics streaming for the BBC. Beet.TV caught up with Allison at the IBC Show in Amsterdam [...]

AMSTERDAM -- Akamai is gearing up to roll out a new suite of analytics in the next few weeks to help media companies analyze video viewing behavior in greater depth. We caught up with Noreen Hafez, Senior Product Marketing Manager, at the IBC Show in Amsterdam for details. Already, Akamai relies on its Media Analytics offering to track user behavior and also [...]

In an effort to better track brand lift from digital video ads, TubeMogul has launched brand measurement capabilities in its online video ad buying platform, the Emeryville-based company announced today.  Beet.TV spoke to TubeMogul's Keith Eadie, VP of Marketing, for insight into how the new capabilities can be used by marketers. Digital advertising has always been good at tracking precise metrics [...]

AMSTERDAM, Zeebox, the second screen TV app which has become quite popular in the U.K. since its launch last year, will launch in the U.S. this month, says  CTO Anthony Rose in this video interview with Beet.TV conducted Friday at the IBC conference. Sources tell Beet.TV, and it has been reported, that the the big partner/investor is likely to be cable [...]

AMSTERDAM - Videoplaza, the Stockholm-based video ad serving platform, is prepared to serve ads without using cookies, says Alfred Ruth, CTO in this inteview with Beet.TV Recent legislation in the European Union restricts the use of cookies, one of key tools in targeting personalized ads.  Ruth gives an update on the growth of the company which is providing video ad serving [...]

AMSTERDAM - The emergence of MPEG Dash as a standard for streaming Internet video has reached a milestone of sorts as it is being tested by Google on Chrome in a limited program initiated earlier this month, says Will Law, Principal Architect, Media Cloud Engineering, Akamai, in this video interview at the IBC conference. This is the first time that a [...]

AMSTERDAM - Akamai, the giant U.S.-based content delivery network, has substantially expanded its  video offering with the introduction this week of the new  Sola Media Solution platform. For an overview on the new product, we spoke with Kurt Michel, Dircetor, Product Marketing, Media, yesterday at the International Broadcasting Conference (IBC). Andy Plesser Note: This video was produced as part of the sponsorship [...]

AMSTERDAM -- As media companies deliver more programming to digital devices, they're looking for ways to protect the content, grow ad revenues, and place bets on which platforms are the best fit, says Jeff Whatcott, Brightcove's Chief Marketing Officer, during an interview with Beet.TV at the IBC Show. We talked to him at the conference about what's top of mind for media companies including [...]

AMSTERDAM -- Following its acquisition of encoding company Zencoder earlier this summer, online video technology company Brightcove rolled out a slate of new features for faster live and on-demand video playback and publishing, says Jeff Whatcott, Brightcove's Chief Marketing Officer, in an interview with Beet.TV at the IBC Show. At IBC, Brightcove introduced enhanced tools for encoding, including a new workflow [...]

AMSTERDAM -- Discovery Networks is keen on on-demand offerings like TV Everywhere, over-the-top and broadband video, but is much more cautious about services like Netflix that could cannibalize the existing business, says Mark Hollinger, President and CEO of Discovery Networks International, during an interview with Beet.TV at the IBC conference. "We want to license content in a way that doesn't hurt pay TV [...]