AMSTERDAM — Following its acquisition of encoding company Zencoder earlier this summer, online video technology company Brightcove rolled out a slate of new features for faster live and on-demand video playback and publishing, says Jeff Whatcott, Brightcove's Chief Marketing Officer, in an interview with Beet.TV at the IBC Show.

At IBC, Brightcove introduced enhanced tools for encoding, including a new workflow around live video publishing that enables live video streaming in the cloud rather than with hardware as well as faster transcoding and playback. Whatcott shares details with Beet.TV on the range of encoding options that Brightcove customers can use. 

"You can encode video quickly and then take that video and put it into a Brightcove Video Cloud account," he says in this video interview with Beet.TV. "Over time, we will replace the encoding technology built into Video Cloud with Zencoder because it's faster and has better features."

Brightcove at IBC, IBCTagged