AMSTERDAM – Elemental, the Portland, Oregon-based video compression hardware and cloud provider, presented its video compression solution for H.265 at the IBC conference. According to Keith Wymbs, VP, the “next generation” video standard has shown reduction of bitrate of 40 percent, while retaining the quality of H.264, the current standard.

He sees this standard being adopted next year – with its first implementation in mobile.

Separately, he said that Elemental provided video transcoding for the Belgian national broadcaster and pay TV service in MPEG Dash around the London 2012 Olympics. This was the first widescale use of MPEG Dash.

Andy Plesser

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