Recent Videos
EBU Director General on “First Digital Olympics” and the Future of Mult-iscreen Consumption
AMSTERDAM - The success of the London 2012 Olympics, the "first digital Olympics," was a historic moment for the television as multi-feed, multi-screen event, says Ingrid Deltenere, Director General of the European Broadcasting Union (EBU), in this interview with Beet.TV While digital video wont change the footprint of television on a pure numbers basis, it will greatly enhance the "stickiness" of [...]
Dispatch from Amsterdam: Video Consumption on Xbox Beats Gaming
AMSTERDAM -- XBox LIVE, built as video game platform, has become more popular for video consumption of television and films than gaming for users in markets where daily consumption has reached as high as three hours a day, says Rohan Oomen, GM of Microsoft's Xbox LIVE for EAMEA, in this interview with Beet.TV He did not name these specific markets, which [...]
Behind-the-Scenes News Video Rising in Popularity, BBC News Heads Says
LONDON -- Online news consumers often watch timeline videos, raw videos and analysis of breaking news, but by and large it's still hard to predict which types of news videos will do well, says Andrew Roy, Head of News at BBC News during a Beet.TV panel at the Beet.TV Video News Summit at the Financial Times this summer. To date, the [...]
Verizon Boosts Bandwidth Speeds to 300 Mbps to Meet Surging Video Demand
Verizon FiOS recently increased bandwidth speed options of up to 300 Mbps in response to consumer demand for video streaming, says Maitreyi Krishnaswamy, Director of Interactive Video Services at FIOS TV in an interview with Beet.TV. "The consumption of video through more IP-connected devices is casuing the huge demand in bandwidth," she explains. What's interesting is that the demand is coming from average consumers [...]
Publishers Becoming Content Hubs, Says Taboola CEO
LONDON - Online video viewers are increasingly "stumbling across" videos rather than searching them out, a habit that puts a greater premium for tech companies on surfacing videos for those consumers, says Adam Singolda, CEO of video discovery and distribution service Taboola, during a Beet.TV panel at the Beet.TV Video News Summit at the Financial Times this summer. Singolda talked about the notion [...]
Dailymotion Focuses Ad Efforts Around Branded Programs
Dailymotion, the world's second biggest video site, has been nearly doubled in video views over the past 12 months. During this time, the company has put increased focus on branded video campaigns for big brands including Ikea, Skype and others, says Roland Hamilton, Managing Director for the U.S., in this interview with Beet.TV Andy Plesser
Blip Monetizes Original Web Series “Better than Anyone”
With a dedicated advertising sales staff just selling original Web series, Blip monetizes this content better than anyone, says Kelly Day, CEO in this video interview with Beet.TV In this last of three interviews, she speaks about the role that Blip plays as a distribution and sales platform for content creators. Andy Plesser
Commentary: How to Improve B-to-B Online Video Marketing, Analyst Swartz
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, says Ashley Swartz in this commentary on b-to-b online video advertising. She tackles the topic in response to viewer questions. B-to-B advertising hasn’t been a huge portion of online video marketing so far for several reasons. Most [...]
The Beet.TV Leadership Summit on Digital Video Advertising in an RTB World
Presented by Hosted by GroupM The adoption of Real-Time Bidding (RTB) and, the programmatic buying and selling of digital video advertising, is exploding with brands, agencies and publishers. Beet.TV will host a half-day exploration of the topic with leading agency executives, analysts, publishers and technology providers. Keynote Speakers: Rob Norman, Global Chief Digital Officer, GroupM Brett Wilson, CEO, TubeMogul Moderators: Michael Learmonth, Digital Editor, Ad Age Ashley Swartz, [...]
London Olympics was Transformational for “TV Everywhere” Movement, Adobe
The London 2012 Olympics was a transformational event for the "TV Everywhere" -- a means of delivering premium content to connected devices which have been previously just seen on the television, Adobe announced this morning. The company's technology was deployed by the BBC in the UK and by NBC Universal in the United States. As the Olympics got started last month, [...]
MTV Embraces Viddy (“Twitter for Video”) for Big Music Show Coverage
MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy, a video sharing platform that allows users to upload and share 15-second videos, says Colin Helms, MTV's SVP for Digital in this interview with Beet.TV In our first interview with Helms, he explained the use of Facebook, Tumblr, Instagram and other platforms being used for [...]
SundaySky Personalizes Video, Ads for AT&T, Office Depot, others
As video advertising grows, so have personalized ads. Software provider SundaySky is aiming to capitalize on that push into personalization with its tools for delivering tailored video to specific online users, explains the company's Jim Dicso, president and chief revenue officer at the company, in this interview with Beet.TV. Dubbed SmartVideo, SundaySky's tools enable retargeted video ads as well as personalized informational [...]
Dailymotion Revamps Home Page to Boost Discovery
Dailymotion, the world's second biggest video sharing site, has revamped its home page to surface up more videos, provide more user customization and to increase viewing on the home page itself, says Roland Hamilton, Managing Director for the United States of Paris-based Dailymotion, in this inteview with Beet.TV More on Dailymotion and the redesign in this story up on TechCrunch. Andy Plesser
MTV’s Colin Helms: I WANT MY ANIMATED GIF!
As part of its ambitious digital plans around the September 6 Video Music Awards VMA's, MTV is introducing Facebook Tracker, big efforts around Twitter, Instagram, Tumblr and a competition for the best Animated GIF -- a graphics format created in 1987, which has become decidedly hip these days. For an update on the plans, we spoke with Colin Helms, SVP of [...]
Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market. That's because connected TV viewers often notice and [...]
NBC News Specials Chief on the RNC Convention: Our Work is “Around the Edges”
TAMPA - The proceedings from podium at the Republican National Convention in Tampa is an "important show," but the work of the networks' journalists happens on "around the edges," to find the important stories says Mark Lukasiewicz, Senior Vice President of NBC News Specials, in this video provided to Beet.TV by NBC. He says that social media will be playing a [...]
Retargeted Video Ads Boost Lift by 5 to 10 Percent, SundaySky Says
Retargeted video ads can lead to a 5 percent to 10 percent increase in conversions, site visits and revenue for brands that use them, says Jim Dicso, president and chief revenue officer at software company SundaySky that handles retargeting and optimization for e-commerce sites. He sat down with Beet.TV to share details on how retargeted video ads can boost revenue [...]
Wall Street Journal Expands Video Platform for Staffers with “WorldStream”
Wall Street Journal has launched WorldStream, a platform for video news gathering and publishing of short form videos created by the paper's staffers. The publisher made the announcement today. Last November spoke with Alan Murray, Deputy Managing Editor of the Wall Street Journal and Executive Editor of the Wall Street Journal Online. He gives an overview of the growing creation and [...]
Blip Networks Has Syndication Deal with AOL On, Readies App Roll-out
Blip Networks, the New York-based video site for original web series, has a deal with AOL On to syndicate 60 shows. It is an the arrangement that is driving significant traffic for Blip, says Kelly Day, CEO, in this interview with Beet.TV The company recently announced a syndication deal with Yahoo which involves some 13 shows. We spoke with Day at the [...]
Blip Integrates Facebook’s Open Graph into New Video Player
Blip Networks, the big, New York-based video platform for original Web series, has launched a new highly "social" video player integrated with Facebook's Open Graph, CEO Kelly Day, says in this interview with Beet.TV Day says the company has worked closely with Facebook on the new player. Blip is one of the few video publishers integrated with Open Graph integration. The [...]





