AMSTERDAM – Zencoder, the San Francisco-based software company recently acquired by Brightcove, sees demand for various streaming formats to be created, or transcoded, instantly in the "cloud."  

Says John Riske, VP for Business Development, his company has created a streamlined service which allows publishers to efficiently transcode by using limited bandwidth, uploading just one file format to the company's cloud services.

We inteviewed Riske at the IBC conference.