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Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go to video publishers. “We’re about to see a significant jump in the growth of CTV,” Zvika Netter, co-founder and chief […]

In a sign of a once-more buoyant ad-tech M&A market, Cadent says it reached an agreement to purchases ad machine learning company AdTheorent for $343 million. Combined, the pair will have almost 1,000 advertisers across all main holding groups. In this video interview with Beet.TV, Cadent CEO Nick Troiano, explains the rationale for the acquisition. […]

As the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of OAAA. “We’re in a very interesting year, full of challenge and change, and it’s an election year. There’s a lot […]

The future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way it is delivering on the connected TV ad opportunity. In this video interview with Beet.TV, Rich Greenfield, General Partner, LightShed […]

The digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years – but the industry’s leading deal-maker says the economy is back. In this video interview with Beet.TV in advance of POSSIBLE 2024 in Miami April […]

Executives from  leading media and advertising companies have joined together in a major campaign to curb gun violence. Created in the wake of 2012 mass shooting at a Connecticut elementary school, the Sandy Hook Promise,  and its Media Council,  have raised funds and garnered some $125 million in public service airtime. The organization is focused […]

NBCUniversal told us it would leverage AI in its video advertising offering this year – and that is exactly what it’s doing. At its One24 event in New York, the company announced a set of technological advancements and strategic partnerships aimed at enhancing television advertising capabilities. We are republishing Beet.TV’s interview with John Lee, chief data […]

TV may have long been king of the hill in the advertising world – but TikTok is coming out hard with new ad products, boasting to be more effective than a raft of traditional and digital ad options. Amongst the platform’s announcements this week: Shop Ads, extending to TikTok Shop. Video Shopping Ads available with […]

In a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of our transformation,” says Ramsey McGrory, Chief Development Officer, Mediaocean. “We still have a lot of work to do.” In this […]

How can the ad industry benefit from shoppable TV ads in a world where TV platforms weren’t build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad targeting. We spoke with Greenfield, General Partner, LightShed Ventures after his fireside chat on the stage of the CTV Connect conference  […]

CVS’ retail media platform, CVS Media Exchange, (CMX) will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another move showing the growing adoption of the clean room technology, which allows for anonymized consumer data […]

In a landscape where ad tech integrations can be as complex as they are necessary, Index Exchange is launching a new platform designed to simplify interconnectivity. Launching in beta, Marketplaces is an effort to support integrations without duplication across the ecosystem. Simplifying Ad-Tech with Marketplaces Casale outlines a vision where manual integrations, a persistent source […]

LAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based on identifiers such as an internet address. “A big part of the acquisition of Neustar was the technology platform under […]

GroupM this week named Sharb Farjami as chief executive officer for North America. He previously was North America CEO for Wavemaker, another agency owned by holding company WPP. Beet.TV caught up with Farjami in the lead-up to the Cannes International Festival of Creativity in this video. He helped to establish Wavemaker as the leading performer […]

LAS VEGAS — As 2024 hots up following a long winter, many media and advertising executives will be gathering in Florida for the IAB’s Annual Leadership Meeting (ALM), running January 28 to 30. David Cohen, CEO, IAB, says: “The goal of ALM is to set the agenda for the industry for the coming year.” A […]

LAS VEGAS – Omnicom Media Group named Joanna O’Connell to the newly created role of chief intelligence officer, North America, where she will oversee the media agency’s team that provides actionable insights to advertisers. “With her two decades of experience in helping brands understand, manage and monetize the next new thing, Joanna is singularly qualified […]

LONDON, UK — 2024 is shaping up to be a year of slow growth for TV advertising, even when you factor in the emergence of connected TV advertising. But Simon Thomas, Global Director, Audiences Research, GroupM, is keeping an eye on whether Amazon Prime’s forthcoming ad-supported tier can tempt buyers with its mix of programming and […]

We were thrilled by the participation and enthusiasm for our our annual Retreat in Santa Monica last month. This video highlight reel captures some of our very special engagement and energy. Much more to be shared via our video series of 40 segments which we will continue to publish into the new year. Next Stop […]

Nielsen’s ONE platform for measuring cross-screen audience consumption may be moving the measurement company’s capabilities forward – but there are some kinds of measurement the company isn’t ready to jettison just yet. Nielsen launched ONE in January and it is currently in beta. Molly Poppie, Global Head of Product & Strategy, Nielsen, explains the state […]

TV has always played a major part in the holiday season. Rarely, however, have TV manufacturers been as central as they will be this year. VIZIO isn’t just a TV maker anymore. Through its VIZIO Ads division, the company leverages its ownership of the viewing device, plus sight of viewing behavior, to give ad buyers targetability and […]