Don’t Fear the Generative AI Future: IAB’s David Cohen

LAS VEGAS – The growing capabilities of generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people in the media, marketing and adtech industries. While new technologies inevitably stir fears about their negative effects, there are many reasons for optimism. “AI […]


Analytical Tools Make Identity Graph More Powerful: TransUnion’s Matt Spiegel

LAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based on identifiers such as an internet address. “A big part of the acquisition of Neustar was the technology platform under […]


Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “We’ve been diligently […]


Roku’s Piasecki Envisions a Unified Future for Streaming Advertising

LAS VEGAS — Roku already offers advertisers “Superbowl reach every single day.” Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video interview with Beet.TV, Jake Piasecki, US Head of Verticals, Roku, explains the latest trends. Bridging the Streaming Ad Divide Roku […]


Death Of The Cookie Is A New Dawn: Experian’s Kozub On Identifiers & Samsung Ads

LAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome’s final deprecation of the identifiers, Scott Kozub, Experian’s VP of Product Management, reveals the industry’s trajectory towards alternative tactics. In this video interview with Beet.TV,” Kozub also explains Experian’s […]


Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity

LAS VEGAS — In the world of media and advertising, the quest for inclusiveness and representativeness in audience measurement has taken center stage. Samba TV is hoping a new partnership building on its own data set can help improve the state of play. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder of […]


AI Can Help Advertisers Reach Cross-Platform Audiences: NBCUniversal’s John Lee

LAS VEGAS – NBCUniversal this month launched One Platform Total Audience, a media planning and activation technology that uses artificial intelligence. It also plans to transact 50% of its business this year on strategic audiences to help brands reach viewers wherever they consume content. The idea “is the evolution and the next level of innovation […]


Uber Advertising Embraces First-Party Data, Diverse App Portfolio

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber’s range […]


Shopper Data Immunizes Brands Against Identifier Signal Loss: CVS’ Dhariwal

LAS VEGAS — The deprecation of audience identifiers including cookies may be seen as a threat by many marketers. There was already a growing understanding that those with first-party data, however, were in a better position. Better than that, brands with retail relationships are in a prime position to develop exactly that kind of first-party […]


AI Can Fuel Audience-Focused Creative Optimization: Cara Pratt

LAS VEGAS — Artificial intelligence tools could help drive a new era of optimization that will adapt ad creative for cohorts of audiences. That is the view according to Cara Pratt, SVP, Kroger Precision Marketing, 84.51°. In this video interview with Beet.TV, Pratt says AI should be best use to optimize ads for audiences, not […]


Tiles, Takeovers & Targeting: Samsung Ads’ Multi-Touch Offer To Solve Streaming TV Churn

LAS VEGAS — Subscription- and advertising-supported streaming TV services used to be regarded as diametrically-opposed models. Now the addition of ad support by SVoD operators has changed that. But Karl Meyer thinks ads also have another role to play – he thinks ads on streaming TV screens can help reignite lapsed viewers. Meyer, Head of […]


New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity

LAS VEGAS — Extreme Reach’s bold new identity was just the start. For Louisa Wong, CEO, Extreme Reach, the reboot is about more than just a new name. Extreme Reach, established in 2008, offers services in video ad serving, campaign management, and creative asset management. The company in January was renamed XR. Revolutionizing Creative Workflow […]


Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca

LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter and ultimately drive sales. Omnicom Media Group, the media-buying arm of holding company Omnicom Group, announced several initiatives to support clients with these opportunities. “Influencer marketing […]


Adtech Investments Are Reaping Rewards for Marketers: Disney’s Dana McGraw

LAS VEGAS – Walt Disney Co. this year for the first time hosted its technology and data showcase at CES, where the media giant highlighted investments in adtech to give marketers more ways to reach audiences on streaming and linear platforms worldwide. Data clean rooms have become a key tool for advertisers and media companies […]


AI Helps to Carve Audience Insights From Big Data: Omnicom’s Paolo Yuvienco

LAS VEGAS – ChatGPT popularized the capabilities of generative artificial intelligence to create text on almost any subject and in any style. The technology has applications for professionals in media and marketing. “Being able to kind of distill things into more human-readable language — that has been transformative in our ability to actually garner insights […]


Data Signals Help to Refine Cross-Platform Ad Targeting: Spark Foundry’s Lisa Giacosa

LAS VEGAS – Many consumers divide their time spent with media among a wide array of content providers and devices. A variety of data signals provides clues for how to reach them. “If you think about just using data to find an audience, you have to think about how then that plays out in terms […]


Retail Media Networks Can Shape Path to Purchase: Omnicom’s Jacquelyn Baker

LAS VEGAS – Retailers that sell advertising are more effective for brands when they’re able to collaborate on meeting the needs of consumers. These efforts are supported with a variety of data-driven marketing strategies. “Consumers will part with their money when you solve a problem for them,” Jacquelyn Baker, chief executive of Omnicom Commerce Group, […]


Cookieless Web Demands Robust First-Party Consumer Data: General Mills’ Jay Picconatto

LAS VEGAS – Alphabet’s Google for years has worked to give advertisers notice that it would end support for tracking cookies in its popular Chrome browser amid increasing concerns about user privacy and data protection. Many consumer packaged goods companies have worked to prepare for a cookieless future by developing their own data resources. “We’re […]


DoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI Concerns

LAS VEGAS — As artificial intelligence and generative AI emerge in the media world, how should we think about the pros and cons? Mark Zagorski, CEO, Double Verify, says the tech can be a boon for correctly classifying content. And he says the coming election cycle is likely to see a new swathe of low-grade, […]


TripleLift’s Lee Urges ID Action, As Chrome’s Cookie Deprecation Begins

LAS VEGAS — 2024 is finally the year when it seems the cookie will crumble. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. For advertisers, the impending changes will affect everything from campaign setup to reporting and measuring. Jennifer […]

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