OpenX’s Rooney Sees Transparency, New Signals & Building As Soothing Data Loss Worries

In the rapidly evolving landscape of digital advertising, the topic of signal loss is becoming increasingly prominent. The deprecation of third-party cookies, IP signal loss, and the advent of numerous new state laws are just a few of the changes contributing to an environment where personal data is less accessible and its processing is fraught […]

 
 

“Candor, Immersion and Spontaneity” Make Beet Retreat Special, VAB’s Sean Cunningham

The support of the industry for Beet.TV is deeply important and appreciated.  We are delighted to be associated with Sean Cunningham and VAB, the ad-supported TV industry organization. Sean will be with us in San Juan next week at the Beet Retreat with VAB board members Louis Carr, President, Advertising Sales at BET Media Group;  […]

 
 

The Great Advertising Reset: Embracing a Post-Cookie Media Democracy

In a landscape void of cookies, advertisers and publishers are facing what some call the great reset, a moment that’s reshaping how media is valued and measured. Amidst this digital transformation, David Simon, GM of Growth Initiatives at Moloco, radiates optimism about the opportunity for a more equitable playing field across various media forms. In […]

 
 

Albertsons’ Horvoka Looks Ahead To Beet Retreat San Juan 2024

The upcoming Beet Retreat San Juan 2024, March 6 to 8, will hear from a constellation of media and advertising executives thrashing-out the latest strategies in retail media, connected TV and more. Ahead of the event, Evan Hovorka, VP, Product & Innovation, Albertsons Media Collective, which is sponsoring, explains why he thinks the Beet Retreat is […]

 
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