Robert Andrews

BOSTON –  Deprecation of third-party cookies and now Apple’s decision to make its IDFA mobile ad system opt-in by consumers will have a profound impact on how advertisers can target audiences across screens. So how can ad buyers adapt and change tactics? Apple is due to change its Identifier for Advertisers (IDFA), which advertisers use […]

AUSTIN – What lies on the other side of the some of the most fundamental changes to digital advertising infrastructure that we have ever seen? Around a dozen enablers of a new, identity-driven digital ad landscape. That is according to one executive whose company has been trying to bring about a consensual, yet consolidated approach. […]

Apple is tearing up the fabric of ad targeting on iOS devices in pursuit of consumer privacy enhancement – but a majority of marketers are scratching their heads and may move from iPhone to Android. That is according to a man who represents more than 800 leading brands on the topic of mobile marketing. Apple […]

In the ad industry, as in society at large, fissures are everywhere. Deprecation of third-party cookies, Apple’s decision to up-end its IDFA mobile targeting system, the COVID-19 pandemic and civil rights protests – these factors and more mean the industry is going through one of its most turbulent periods. But Chris Langel thinks what lies […]

You don’t need an algorithm to tell you the US west coast is ablaze this week – but the advertising business, too, is being set alight. Opt-in privacy legislation, deprecation of third-party cookies and Apple ripping up the fabric of iOS ad tracking all pose a threat to the norms of digital ad targeting. Sheri […]

Advertisers must accept their responsibility to continue funding journalism that plays a vital civic role – and their ROI shows it’s worth it. That is the view of the man who runs a premium private marketplace jointly owned by some of America’s leading news publishers. For news organizations, this year’s advertising outlook turned down thanks […]

SAN FRANCISCO – Apple’s decision to rip up the fabric of iPhone ad targeting will force marketers to seek out alternative methods that include closer, more direct relationships with users. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, […]

OAKLAND – Apple’s decision to rip up the fabric of ad targeting on iOS devices will have big repercussions, forcing businesses to change both their revenue mode and their user experience. That is according to one executive whose company is now having to help app owners through the turbulence. The tech company is due to […]

CHICAGO – It is now four years since a hard-hitting ANA report, K2, blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. That report kicked off more industry transparency about, well, lack of transparency […]

SAN FRANCISCO – Apple is blowing up a key piece of infrastructure many advertisers use to target iOS users. But, whilst many in the industry are fearful of the impact of IDFA changes, a growing number are coming to believe they also represent an evolution toward a more-effective, more-robust and more-trustful relationship with audiences. The […]

Early in the coronavirus pandemic, we knew that global lockdown and economic threat would soon be detrimental to ad spending. But it seems not every platform has suffered from the virus’ effects. In this video interview with Beet.TV, one ad-tech exec says streaming TV has actually seen positive COVID-19 growth. ‘Flight to safety’ “There was […]

The traditional fabric of digital ad targeting, identity, is being ripped up thanks to major changes. What could replace it? Deprecation of third-party cookies poses a profound threat to the accepted norms of ad targeting. now Apple is also turning off its IDFA, an iOS user profiling technology, unless users turn it on. In this […]

It is a media world in which publishers and ad buyers now have access to a plethora of technology to facilitate digital advertising. But, in 2020, there are still some missing pieces of the puzzle. In this video interview with Beet.TV, Kyle Dozeman, VP of advertiser solutions for PubMatic’s Americas business, describes three innovations he […]

Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still be profound for advertisers. More than that, however, the change could have a destructive effect on sections of the overall economy, right when many businesses are suffering from the effects of […]

Apple is ripping up the fabric of mobile ad targeting – but Tom Kershaw sees it as just another step along the trajectory to a world of enhanced compliance. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, to […]

The digital advertising world has to bring about more accountability and transparency as it transitions to addressable, audience-based targeting. That is according to one ad-tech company leader that has staked his firm’s reputation on the switch. In this video interview with Beet.TV, Jeremy Steinberg, head of ecosystem at MediaMath, says he is leaning into providing […]

Privacy legislation and browsers’ third-party cookie deprecation were just the start. Tech companies’ latest moves to limit ad targeting aim to do so at the operation system level. Apple has declared iOS its IDFA (Identity for Advertisers), a tool which helps them gather user data, will enable user control for the system by default. It […]

SAN FRANCISCO – Apple may have delayed its proposed change in its IDFA iOS ad toolset – but the switch, when it comes, will nevertheless have profound implications. The Identity for Advertisers component of the mobile operating system is how advertisers can gather and connect aspects of app users’ identifier. Apple has been due to […]

SAN FRANCISCO –  Apple has always tended to play by its own rules. That was the case when its first staff were toiling in a garage to build their first machines, and it is the case today when it is making profound changes to the fabric of advertising software. Besides the deprecation of third-party browser […]

Update:  Apple announced that the expected changed in IDFA this month will be delayed to 2021.  We have republished our August 5 interview with Bill Tucker of the ANA who heads a new industry consortium organized to push back on the new plans at Apple and Google. Can the advertising industry convince the world’s biggest […]