Robert Andrews

SAN JUAN, Puerto Rico — TV advertisers no longer have to base their ad performance off best guesses and rough media mix modelling. In the new age of connected TV, broadcasters are guaranteeing to reach ad buyers’ specific audiences, and some in the industry are even beginning to guarantee specific outcomes, from website visits to […]

SAN JUAN, Puerto Rico – In 2022, media owners are testing out new ways of measuring their consumption, new currencies with which to sell their inventory. But, in the alt.currency movement, what exactly makes a good currency? In this video interview with Jon Watts for Beet.TV at Beet Retreat San Juan 2022, Lisa Ciancarelli, VP, […]

SAN JUAN, Puerto Rico – As the season of spring rises, many in the media industry are hoping for a fresh start. One of the leading post-cookie targeting candidates is brewing a new version. Media owners are pondering building a streaming business on live sports, just as they did with linear. At the apex of these, […]

SAN JUAN, Puerto Rico — This is the year when multiple TV MVPDs are trying out a range of new measurement provider. But, with so much talk about new currencies and measurement solutions, how can companies navigate the options? Bryan Goski, VP, Enterprise Solutions, VideoAmp, says it is important to look for a future-facing option. […]

SAN JUAN, Puerto Rico – Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services — whether they are traditional or new AVODs — that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called […]

SAN JUAN, Puerto Rico – Suddenly, in media measurement, all bets are off. Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels. For Helen Lum, EVP, AppScience, the […]

SAN JUAN, Puerto Rico – The idea seems so simple – reach the right audience, through the richest screen in the house. But, for many ad buyers, embracing the real potential of connected and over-the-top TV (CTV and OTT) is proving harder than it looks, In this video interview with Beet.TV, Craig Berlingo, Chief Product […]

SAN JUAN, Puerto Rico – Richie Hyden is on a quest to make sure video and TV content can be mined, understood, targeted against and relevant. The co-founder and COO of IRIS.TV, a contextual targeting enablement software company for video, is fresh from having just signed a partnership to continue that journey. In this video […]

SAN JUAN, Puerto Rico – As cookies crumble, could machine learning put the pieces back together for advertisers? That’s what digital ad marketplace TripleLift thinks, as it announces its planned acquisition of 1plusX, a Switzerland-based company that helps enrich first-party datasets with predictive modelling in a privacy-compliant way. In this video interview with Beet.TV at Beet […]

Another year, another US midterm election. But the 2022 cycle is one marked by contradictory media trends. On the one hand, the deprecation of device identifiers challenges candidates trying to target individual voters. On the other, the rise of connected TV (CTV) and over-the-top (OTT) services makes the influential TV screen supremely targetable. In this […]

SAN JUAN, Puerto Rico – Little by little, ad buyers are getting a richer and richer range of signals they can use to buy ads in connected TV (CTV) environments. In the latest example, LiveRamp, IRIS.TV and SpringServe are partnering to bundle together contextual video data and audience data. In this video interview with Beet.TV, […]

SAN JUAN, Puerto Rico – As Beet Retreat 2022 got underway in beautiful San Juan, Puerto Rico, “fluidity” was on attendees’ lips. LiveRamp’s Jay Prasad has been writing and talking about the concept, in which TV networks and advertisers can make good on ad spend using digital if an initial GRP-based ad buy is unable […]

Russia’s invasion of Ukraine has sparked renewed debate about advertising placement in news. Applebee’s recently apologized after its light-hearted commercial interrupted and overlaid CNN’s coverage of the conflict, while other brands are now using software to swerve such inventory. In this video interview with Beet.TV, Phil Schraeder, CEO, GumGum, says contextual ad targeting tech offers […]

If the acquisition of US TV station operator Tegna by Standard General for $5.4 billion is anything to go by, local TV can still be big business. Although it has lagged national ad sales’ increasing use of advanced TV targeting tactics on some fronts, lighting up local with similar capabilities is a fascinating and lucrative […]

In early 2022, TV companies and advertisers are working hard to introduce new measurement currencies for the medium. But what if oversights meant that the new methods ended up being just as inaccurate as before? That is the fear for Donna Speciale, President, Sales & Marketing, Univision. Discussing data In this video interview with Beet.TV, Speciale, […]

Every brand wants to out-do its competitors. But, in the advertising services sector that helps brands reach higher, it is increasingly about coming-together rather than competition. Christa Carone, President of newly-formed Infillion, says she is heading to Beet Retreat San Juan in pursuit of partnerships. Her company was recently formed out of a merger of […]

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]

If you had told TV advertisers, a couple of decades ago, that they would be able to custom-target ads at individual households in real-time, they might have laughed you out of the room. But dynamic creative optimization (DCO) in connected TV (CTV) is no laughing matter. In this video interview with Beet.TV, Charel Maclntosh, Head […]

In an industry that depends on connections, integration and collaboration are critical. But those connections aren’t only digital. At the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, decision-makers come together to debate and thrash-out new working relationships. In this video interview with Beet.TV, Matt McLeggon, SVP, Advanced Solutions, […]

In a year which will see the ushering-in of new TV measurement paradigms, the industry is coming together to thrash-out the future. The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, March 16 to 18, 2022. In […]