Robert Andrews

SAN JUAN, Puerto Rico – In the new world of first-party marketing data, retailers have the keys to a new kingdom. Limits on traditional audience identifiers may have propelled that trend. But, in this video interview with Beet.TV at Beet Retreat San Juan, Havas Media Chief Data Officer Mike Bregman says retailers now have an […]

SAN JUAN, Puerto Rico — Chris Kelly feels marketers’ pain. The CEO and founder of Upwave, a brand analytics platform, says chief marketing officers (CMOs) are pressured by chief finance officers (CFOs) to invest in short-term, bottom-of-funnel marketing tactics. But, in this video interview with Beet.TV at Beet Retreat San Juan, Kelly says marketers can […]

SAN JUAN, Puerto Rico — When does QoS translate into CPM? For one company that was first formed to measure the quality of video streams, its transformation into an audience measurement vendor could help inform the new wave of TV and video ad currencies. Conviva VP global business development talked with Beet.TV at Beet Retreat […]

SAN JUAN, Puerto Rico – In the emerging world of new TV advertising capabilities, answering Wanamaker’s paradox is becoming a real possibility. New features include attributing consumer actions back to TV ad exposure. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, Robert Coon, Chief Revenue Officer, Samba TV, explains why […]

SAN JUAN, Puerto Rico – If there is one recurring complaint about the emerging world of connected TV ad buying, it is that the opportunity is complex for existing in a fragmented ecosystem. For some buyers, that offsets the benefits, which include targeting, frequency capping and campaign outcomes measurement. But, in this video interview with […]

SAN JUAN, Puerto Rico  — The last couple of decades of digital ad targeting have tended to focus on individual users. After all, targetable devices tended to have solitary users. But the new internet-enabling of television changes that, and Craig Berlingo thinks that can make digital targeting better. Best of both In this video interview […]

Not many ad-tech entrepreneurs can say they have announced an acquisition and kept their company running whilst sheltering from rocket attacks in a basement as war rages. But that is what faced Sergii Denysenko when Russia’s military invaded Ukraine. He is CEO of MGID, a programmatic native ad platform based in Kyiv, where his staff […]

Connected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn’t mean it is just a performance marketing channel. As the technology matures with the benefit of programmatic trading software, executives are finding the same thing as peers in display before them – addressable TV ad sales […]

SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on […]

SAN JUAN, Puerto Rico – If connected TV is going to make good on its promise to bring super-targetability and automation to TV advertising, it had better eliminate faux pas in ad placements. In this video interview with Beet.TV at Beet Retreat San Juan, Tom St. John, Head of Partnerships, Beachfront Media, says, too often, […]

SAN JUAN, Puerto Rico – The new arsenal of TV and video ad targeting tools is allowing ad buyers to precisely refine their media plans for the proliferating world of connected TV (CTV). But effectiveness doesn’t just come from shovelling the same old 30-second commercials into targeted environments. In this video interview with Beet.TV at […]

SAN JUAN, Puerto Rico – With dozens of new-wave measurement providers vying to count the future of TV, what should a broadcaster or publisher be looking for. In 2022, there is a Cambrian explosion of new video currencies and measurement techniques. In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Jonathan […]

SAN JUAN, Puerto Rico – In a media world that can sometimes seem deceptively like digital before it, how can the new crop of software firms facilitating ad buying best cater to their customers? Through a range of partnerships that support diverse media plans. That was the view delivered by Matt McLeggon – Senior Vice […]

SAN JUAN, Puerto Rico – In a fiercely competitive business, can media operators move forward by coming together? The new wave of media measurement systems seems to be more about joining together a string of new data providers and other partners than going into battle. In this video interview with Zach Rodgers at Beet.TV’s Beet […]

SAN JUAN, Puerto Rico – If you thought TV and billboards were entirely different media channels, think again. In the emerging world of digital out-of-home (DOOH) advertising, electronic signage installations are staring to borrow from the same palette as connected TV. In this video interview with Furious Corp CEO Ashley Swartz for Beet.TV’s Beet Retreat […]

SAN JUAN, Puerto Rico – In a further sign the media landscape is evolving to help advertisers understand the actions TV viewers take after ad exposure, EDO Inc, a provider of such data is raising an $80 million funding round. The new money comes from LA media investor Shamrock Capital, following an earlier $12 million […]

SAN JUAN, Puerto Rico – Could video games be a Trojan Horse to ad success? Christa Carone thinks so. In this video interview with Zach Rodgers for Beet.TV at Beet Retreat San Juan, the president of new ad-tech firm Infillion says it could be the next big trend. Game ads rising Infillion-acquired true[X] pioneered the […]

SAN JUAN, Puerto Rico – Can a dishwasher maker clean up when it comes to TV ad targeting? Serge Matta thinks so. As president of LG Ads, Matta is driving the electronics maker to leverage its substantial TV footprint as a key ad sales intermediary. In this video interview with Scott Schiller for Beet.TV at […]

SAN JUAN, Puerto Rico – If big national TV companies and brands had been struggling to move beyond linear television, spare a thought for local operators. They have much to gain, but have typically been hampered by lagging adoption of key TV ad-tech and relatively more complicated systems challenges. In this video interview with Beet.TV’s […]

SAN JUAN, Puerto Rico – Over decades, TV evolved to rely on a 30-second ad model. But, for the new breed of platform operators that own the underlying screen operating system, the opportunities are broader than that. In this video interview with Beet.TV’s Robert Williams at Beet Retreat San Juan, Rachel Helfman, Head of Creative […]