Robert Andrews

The problem of ad fraud has become all too familiar for many working in the industry, spawning a collection of companies that aim to root it out. But, whilst many people think digital ad fraud stops at display and video, it has also crept in to emerging connected TV platforms – and now it is […]

LOS ANGELES — Ad buyers want the world of TV to throw off its analog past and begin offering planning, buying and measurement tools more akin to those they have become accustomed to in digital. So media measurement firm Kantar is partnering with Tru Optik, an identity resolution service for connected TV, to better tackle […]

CHICAGO — With its sale l to TransUnion, Signal CEO Lisa Weinstein hopes the pair-up can be a “game-changer”. In the deal announced on Monday, TransUnion said it is acquiring the 11-year-old company, which started as BrightTag, to advance its ability to offer consumer data and identity information to marketers. Signal’s core offering was tag […]

LONDON — The early-pandemic kerfuffle during which many advertisers blocked news sites from their ad-buying lists using “brand safety” tools seemed to teach the industry one thing – news is actually very safe, but it isn’t necessarily suitable for every brand. That’s why more companies in 2020 are starting to talk, instead, about “brand suitability”. But […]

LONDON — Too many ad campaigns are ineffective and wasteful because they are not using available audience signals to better target. That’s according to one ad exec who says he knows how to close the loop. “We were talking with some large agency groups over the last couple of years, and when you measure TV […]

Music and news are the media formats to capture the day-times of a new generation of homeworkers during the COVID-19 pandemic, according to research from Nielsen. And the company thinks the reduction in commuting is driving an increased interest in local news. That may come as a relief to the many local publishers and broadcasters […]

Streaming services now represent 25% of all US TV-viewing minutes, according to new data pulled by Nielsen. According to its Streaming Meter, a panel of almost 1,000 streaming-capable US homes, streaming’s Q2 2020 share is up from the 19% it represented in Q4 2019. In all, average weekly streaming minutes are up from 81.7 billion […]

OAKLAND, CA – If a tree falls in a forest and market research is not in place to observe whether audiences saw it, did it really make a sound? Across advertising, brands and buyers are getting excited about the new possibility to deliver targeted, engaging TV campaigns through internet-connected viewing screens, connected TV (CTV). But, […]

LAFAYETTE  CA – After rebranding from ZypMedia to ZypTV, the San Francisco-based company is planning three big initiatives: A self-service connected TV ad-buying platform for small and medium-sized ad agencies and brands. A drive to limit connected TV ad fraud. Real-time forecasting of ad inventory and audiences. Founded seven years ago, ZypMedia has until now […]

For many, the deprecation of third-party cookies by Mozilla, Apple and, soon, Google’s Chrome comes as the end of a chapter in online advertising. But it is also the beginning of a new era. A new IAB report, The State of Data 2020, reveals how the crumbling of cookies is fuelling several new trends: US spending on […]

The new chief revenue officer of an industry initiative aimed at helping marketers and publishers share audience data segments without technology intermediaries has issued a call to major data and broadcast partners, as he joins the company. Aleck Schleider has joined Blockgraph from Amobee, where he was SVP of client and data strategy.  The company […]

The COVID-19 pandemic may have winded the economy, the advertising business and personal lives around the world. But, for over-the-top (OTT) and connected TV (CTV), lockdown looks like being a catalyst. Not only have OTT services seen a big uptick in consumption during the period, but the whole ecosystem appears to have come together to […]

Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditional appointment-to-view TV is a thing of the past. Amid these shifting audience behaviors, it would be tempting for marketers to contemplate switching from one medium to another. But emerging evidence suggests a tag-team approach can drive optimal results. In this video […]

LOS ANGELES –  In the pandemic economy, many brands are dialling down their ad spend, not least on awareness-raising TV ads. Traditional linear TV ads typically target mass demographic groups and offer little in the way of measurement to truly discern return on investment. By contrast, the new wave of advertising-supported over-the-top (OTT) TV services […]

MOUNTAIN VIEW, CA – With some marketers becoming more skeptical toward top-of-funnel, awareness-driving campaigns in a tricky economy, television is being challenged to transform itself into a digital-style medium that can offer guaranteeable results. One expression of that is attribution technology that can link up a known exposure to a TV ad with a consequential […]

So far in its evolution, header bidding – a software process revolutionizing digital ad sales – has been seen as a a seller tactic. But could the technology also be a boon for buyers? In this video interview with Beet.TV, the director of ad platforms at one of the two leading over-the-top TV device conduits […]

DENVER – It has long been a medium used to fill the top of the marketing funnel, awareness. But, bit by bit, the connection of TV to the internet is upgrading the old box in the corner of the living room with new tricks. The new ability of TV to not just deliver messages but […]

How does the owner of TV properties like HGTV, Food Network, TLC and Eurosport like to sell its ads? Via as many channels as possible, automatically – but with a high degree of business control. In this video interview with Beet.TV, Bill Murray, Vice President, Programmatic Revenue and Ad Products at Discovery Inc, explains how […]

It is the digital ad-selling software process that has done so much to bolster the revenue earned by publishers. Now “header bidding” is making in-roads to connected TV. In recent years, display advertising has been revolutionized by the technique, which sees ad auction systems able to entertain bids from multiple demand sources simultaneously, thereby increasing […]

CHICAGO – Connected TV (CTV) viewing is exploding with audiences, and advertisers want to follow suit. But where, once, TV was relatively straightforward to buy, how are agencies how approaching the proliferating platforms, opportunities and challenges? In this video interview with Beet.TV, Beth Weeks, VP and director of media at Digitas North America, explains. Standardization sought […]