Robert Andrews

Many in the industry think the new era of connected and advanced TV services and advertising capabilities also means as much pain from fragmentation as it does investment opportunity. But Mali Moran also thinks the opposite could wind up being true. In this video interview with Beet.TV, Moran, Group VP, Product Strategy, Spectrum Reach, explains […]

If you thought that the latest chapter for Yahoo, following its recent sale by Verizon, would be played out in the shadows, Elizabeth Herbst-Brady has something to say. Verizon sold its Verizon Media Group for $5 billion to Apollo Global Management, a private equity firm, in a deal which closed in September. In this video […]

Until now, the promise of targeted TV advertising has been held back by its available time slot within cable systems. But that is about to change, as Canoe Ventures announces four national programmers – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – are enabling expanded national addressability. In this video interview with Beet.TV, Noah Levine, Head of […]

Vizio has been building itself a powerful offering in the application of its viewer data for ad sales on its platform. Now it is ready to extend the offering off the platform, too. In this video interview with Beet.TV, Oz Lang, vice president of product management at the TV maker, explains a just-announced deal through […]

After a “decade” preparing its big cross-platform measurement future, comScore is giving customers each piece of the puzzle as soon as they become available. The company recently announced Comscore Everywhere, what it’s calling “a true single-source unified cross-platform measurement solution”. In this video interview with Beet.TV, comScore chief commercial officer Chris Wilson explains how and […]

The Big Bang that began when the internet was unleashed on consumers shows no sign of abating. A proliferating number of digital media platforms is delighting audiences – and making a headache for communicators. In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity. Different […]

If some in the industry were hoping the current proliferation in new media measurement currencies would settle down in to consolidation, Justin Rosen has some news. Recently, the energy about the TV industry moving beyond its traditional Nielsen measurement system crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing […]

Measuring US TV consumption for advertisers used to be so simple. With Nielsen, there was really only one game in town. With on-demand and the proliferation of multiple streaming platforms, that hegemony is under attack. This is the year when multiple TV MVPDs are trying out a range of new measurement provider. In this video […]

2022 should be the year when addressable TV buying infrastructure is fully switched on. At least, that is the hope of Ishani Patel, Strategy & Business Development, DISH Media. In this video interview with Beet.TV, Patel explains her hopes for the year. Addressable roadmap DISH has enabled three broadcasters to sell addressable ads on its […]

It is a different year, but conversations about likely dominant platforms once again occupy media watchers’ thoughts. This year, perhaps more than most, however, change is in the air. In this video interview with Beet.TV, Nii Ahene, Chief Strategy Officer, Tinuiti, a performance digital marketing agency, says he sees three big trends emerging: the rise […]

Samsung Electronics’ entertainment ambitions don’t stop at becoming the gateway to TV content. At this year’s Consumer Electronics Show, the tech giant announced its foray into gaming, too, the Samsung Gaming Hub. In this video interview with Beet.TV, SVP Sang Kim explains the big idea. First step to cloud “If we look back the past […]

The new world of advanced TV ad targeting is an open field. In this video interview with Beet.TV, Marc Cestaro, VP, Advanced TV, North America, InfoSum, says the optimum strategic approach is not yet known. But he says one thing is for sure – privacy, data and integration are critical. Sum of data InfoSum allows […]

Not so long ago, retailers were merely the advertisers. Now, in the world of ecommerce, they have become the ad network, too. That is why more and more ecommerce operators are transforming into ad destinations. In this video interview with Beet.TV, Jess Huang, Partner, McKinsey & Co., explains the trend could soon turn into a […]

With connected TV, advertisers are standing at the gateway of an advertising ecosystem powered by treasure troves of viewer data. But they need to be able to effectively measure that data alongside other platforms’ to achieve cross-channel simplicity. That is according to Lizzie Wiltshire, Head of Client Solutions, Samsung Ads. The CTV advantage In this […]

It seems so straightforward – deliver the right ad to the right person at the right time. But, in the era of infinite connections and myriad possibilities, Kevin Lemberg thinks you should get ready for unending complexity. In this video interview with Beet.TV, Lemberg, Head of Partnerships, Advertising Suite, Comcast Technology Solutions, explains why he thinks […]

DSP or SSP? Your choice of ad-tech software is dictated by your position in the marketplace. But some people think there is much to be gained by having sight of both sides. In this video interview with Beet.TV, Kenneth Suh, Chief Strategy Officer, Unruly, explains why. Combatting confusion Unruly is a supply-side advertising platform (SSP) acquired by […]

UPDATE (February 7, 2022): TVSquared announced it has signed a deal to be acquired for $160 million by Innovid, which raised money by going public in December. The pair say the deal creates “a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server”. With TVSquared CEO […]

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing. Stephanie Dorman wants to help them do both. In this video interview with Beet.TV, the chief customer officer at Mediaocean says brands and agencies are searching for answers to some big […]

LONDON – Discovery is preparing to launch a new way for ad buyers to measure audiences for all its content, even when it starts with views through third-party linear distributors. The TV company says some of its UK content is shown through Sky and Channel 4. In this video interview with Beet.TV, Katie Coteman, VP, Advertising […]

In the modern world of ad targeting, it seems every vendor, buyer and publishers is focused on audience “identity”. But, with so many organizations offering “identity” services, what does it all mean? In this video interview with Beet.TV, Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion, argues that sales pitch has become “too […]