Robert Andrews

SAN JUAN, Puerto Rico – Julian Zilberbrand knows a thing or two about uniting companies’ different interests. As EVP advanced media at ViacomCBS, he led the development of advanced TV ad strategy in the company combining Viacom and CBS, and previously at Viacom itself. Now at the rebranded Paramount, Zilberbrand says the advanced TV opportunity is […]

As the annual upfront and NewFronts ad sales seasons get underway, Ashwin Navin has a message for buyers – your spend is at risk. Somewhere around $20 billion is expected to be committed during the Upfronts. But Navin, CEO & Co-Founder of Samba TV, warns many ad buyers may risk over-spending if they don’t use […]

Twitter returned to this week’s IAB NewFronts digital ad showcase touting new and extended premium-publisher tie-ups to potential advertisers. The social network first used the event in 2017. This time, it is also announcing a deal with iSpot.tv and NBCU. In this video interview with Beet.TV, Sarah Rosen, Head of US Content Partnerships, explains the […]

As far back as the 1990s and earlier, futuristic forecasts of “interactive TV” – with remote-control shopping experiences – were everywhere. Those predictions came true, but mostly on other screens – laptops, tablets and smartphones. But now shoppable TV is having a moment – and this time the hype is real. QR codes, another technology […]

NBCUniversal doesn’t only want TV to be used as a brand-building medium. It is also going after the other end of the funnel. In a new move, the company is making a strategic investment in TV ad-tech software vendor tvScientific to launch Peacock Ad Manager, a new self-service ad-buying platform with attribution. In this video […]

LONDON – It started with an aim to stitch together the advanced TV ad targeting opportunity in its native UK. Now GroupM’s Finecast is embarking on a global roll-out, intent on driving up the commercial potential of the channel. In this video interview with Beet.TV, Finecast’s CEO Nicola Lewis explains the expansion. Helping advertisers “What […]

SAN JUAN, Puerto Rico – In 2022, media owners are testing out a host of new measurement and currency options. All of that is aimed at weaning the industry off its historic reliance on panels. But what exactly will currency success look like? In this video interview with Beet.TV’s Rob Williams at Beet Retreat San […]

After a couple of pandemic-impacted years, the IAB’s annual showcase for publishers to pitch their upcoming digital content slates to advertisers is getting underway. Dubbed “Stream On”, IAB’s NewFronts, aimed ad brand marketers and agency professionals, runs May 2 to 5 as what IAB CEO David Cohen calls a “hybrid” event. In this video interview […]

SAN JUAN, Puerto Rico – In an era when ads can target individuals’ attributes, what is it going to take for more of them to appeal to minority characteristics? In this video interview with Beet.TV at Beet Retreat San Juan, one executive bemoaned insufficient diversity in the advanced TV workplace – and said things need […]

SAN JUAN, Puerto Rico – Piece by piece, national TV inventory is getting lit up for addressable ad targeting. Canoe Ventures is one of the companies now helping make it happen. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, David Porter, SVP & GM, Addressable Advertising, Canoe Ventures, explains what […]

A big new partnership deal promises to swell the practice through which advertisers use so-called “clean rooms” to activate their first-party customer data alongside other datasets. InfoSum, a data collaboration platform, says it will integrate with The Trade Desk, which offers a demand-side platform (DSP),  data management platform (DMP) and its Unified ID 2.0 (UID). […]

Although behavioral targeting may appear on the rocks, the established digital ad tactic may not be completely shipwrecked. Instead, a likely outcome is that the tactical correction now underway, thanks to the deprecation of digital identifiers, will lead to a balance of approaches. In this video interview with Beet.TV, Jenn Chen, president and chief revenue […]

SAN JUAN, Puerto Rico – It is often disregarded as of lesser importance and sophistication, but the local US TV market is big business. In this video interview with Beet.TV at Beet Retreat San Juan, one local TV expert says the sector has been a voracious adopter of new advanced TV ad sales techniques. VAB […]

SAN JUAN, Puerto Rico – The business of TV ad-buying is fast transforming itself from one which was reliant on Nielsen as a single arbiter of viewer numbers. With Nielsen’s MRC accreditation still paused, more broadcasters are testing out alternative currency and measurement solutions. In this video interview with Furious Corp CEO Ashley Swarts at […]

SAN JUAN, Puerto Rico – It may have been sold to Innovid for $160 million, but TVSquared is staying focused on its founding mission. Several MVPDs are this year testing out new measurement and currency options for trading multi-platform video and TV ads, weaning themselves off the traditional Nielsen panel. In this video interview with […]

SAN JUAN, Puerto Rico – Talk of the “disintermediation” of ad agencies may have dissipated a little in the last couple of years. But that doesn’t mean agencies can just sit back. In this video interview with Beet.TV at Beet Retreat, Mike Fisher, Head of Advanced TV, Essence/GroupM, said they should reform to function a […]

SAN JUAN, Puerto Rico – Companies first established to analyze the technical success of internet video delivery are emerging as supporting players in measuring video and connected TV ad engagement. Beet.TV has previously heard how Conviva, a company first formed to measure video quality of service, is now also helping measure content and ad consumption. […]

SAN JUAN, Puerto Rico – The current US upfront TV ad sales season looks like being notable for two trends: A bounce-back in post-lockdown advertiser spend. The migration of some of that spend toward advanced and connected TV executions. In this video interview with Beet.TV, Beau Ordemann, Head of Advanced TV, Yahoo!, says his company […]

SAN JUAN, Puerto Rico – Ad buyers are increasingly attracted to the necessity to advertise across video channels, and TV companies are increasingly keen to help them do that. But enabling that future is never easy. In this video interview with Beet.TV at Beet Retreat San Juan, Jason Manningham, CEO, Blockgraph, goes into detail about […]

SAN JUAN, Puerto Rico – Addressable and connected TV platforms offer fantastic consumer targeting capabilities. But using data to reach found audiences doesn’t have to stop at targeting. In this video interview with Beet.TV, one ad professional says more brands should be using data to customize actual ad creatives. Creative overlooked Half of it is […]