Robert Andrews

CANNES — For many attendees at Cannes Lions, the numbers that indicate optimum campaign performance may come a close second to a cocktail on the Croisette. But, for Ashwin Navin, CEO & Co-Founder, Samba TV, the hills overlooking the event site are the perfect place to see the future. In this video interview with Beet.TV, […]

In a big research exercise, IBM had already found that digital ad algorithms can exhibit bias toward particular groups. Now it wants to open-source a solution. Last year, IBM ran its AI Fairness 360 (AIF360) toolset, which aims to uncover unintended biases in machine learning workflows, on 10 million impressions of an Ad Council campaign, […]

In the new “merchant media” wave, ecommerce operators are discovering they can turn their store sites into vehicles that capture audience data for ad targeting. But Amar Goel thinks they can go further. In this video interview with Beet.TV, Goel, Founder & Chairman, PubMatic, says visitors to ecommerce sites can be snared from publisher sites. Publisher […]

Fresh from a host of announcements, sell-side ad platform provider Magnite says it has been picked by DIRECTV for programmatic ad sales enablement. The company will extend programmatic automation to DIRECTV’s traditional TV inventory. That will start with on-demand, working work enabling linear for programmatic by next year as a goal. We're excited to announce […]

A couple of years ago, it was a game played by Amazon and a couple of the very biggest retailers. Now retail media networks have become so big they are also getting complicated. In this video interview with Beet.TV, Greg Stevens, GM at GIG Retail, a specialist focused on merchant media, explains what needs to […]

EMarketer says 2022 will be “the year of retail media networks“, with US spending growing another $10bn to $41.37bn, representing 17.2% of total US digital ad spending. To get there, however, many brands are going to have to learn how to operate in the new environment. That is according to Abi Harmon, Chief Customer Experience […]

The wind-down of traditional digital ad identifiers like cookies has caused the ad targeting world to splinter. Mark Connon wants to put it back together. In this video interview with Beet.TV, the GM of ad-tech firm Tapad says the new wave of ad identifiers needs a translation layer. Experian taps Tapad Experian in November 2020 acquired Tapad, […]

After a rough couple of years for the economy, a phase which may yet be worsening on the markets, one shining light for marketers may be the growing proximity of advertising to direct commerce opportunities. Live and social commerce is starting to show tremendous growth, whilst retail media networks are giving brands and retailers alike […]

It has become a cliché that advertising is about getting “the right ad to the right person at the right time”. But, if any technology can achieve that, it is dynamic creative optimization (DCO), the process of constructing a multitude of different ad creatives from raw component parts for distinct individuals. In this video interview […]

If you want to go across platforms, you need to go full-stack. That is the message from one seasoned ad-tech exec, as he joins a new company to grant ad buyers’ multi-platform wish. After stints with Simulmedia, Innovid and, most recently, QTT, John Piccone just joined ad-tech software supplier Adform as regional president, Americas. Platform […]

More than a quarter after a newly-public Innovid acquired TVSquared for $160 million, the companies are busy aligning their tech to offer customers a best-of-both play. TVSquared helps brands learn how TV advertising is driving traffic to their websites. In this video interview with Beet.TV, company president Jo Kinsella, who also took on leadership of […]

In the fast-changing world of communications, media agencies routinely have to reconfigure themselves for new demands and to re-settle their earlier growth initiatives. In its latest such exercise, WPP’s GroupM has just undergone a multi-layered reorganization. In this video interview with Beet.TV, Kirk McDonald, CEO, GroupM, NA, outlines how the group is changing, and how […]

Once upon a time, they would have been merely ad buyers. Now retailers are also becoming media networks themselves. But who is spending for ads through the likes of Target, Walmart and Boots, and what does the future hold? In this video interview with Beet.TV, Elizabeth Marsten, Senior Director, Strategic Marketplace Services, Tinuiti, explains what […]

With the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s most looked-to joiner of dots. In this video interview with Beet.TV during his own Digital Media Summit (DMS) East this week, Terry Kawaja, Founder & […]

Fresh from merging with Grupo Televisa of Mexico, U.S. Spanish-language broadcaster Univision is pitching during the 2022-23 TV upfronts ad sales season with a bullish message. Ahead of the deal, Univision had been building its streaming business by acquiring ad-supported platform ViX, planning to integrate it with its own PrendeTV. They relaunched as a combined […]

With a new Creative Commerce award track at Cannes Lions 2022, it is clear that, this year, the fusion of ecommerce and media is closer than ever. But, as more retailers become media networks, how is the opportunity set to shape up? In this video interview with Beet.TV, Todd Bowman, VP Services, Momentum Commerce, an […]

Mike Bologna is expecting a speed of industry change appropriate for someone just named “chief accelerator”. The advanced TV industry veteran recently joined BrightLine, which offers ad formats for connected TV, after previous stints at HyphaMetrics, one2one Media, MODI Media and GroupM. In this video interview with Beet.TV, Bologna explains why this year’s upfronts TV […]

SAN JUAN, Puerto Rico – Thew new ability of TV manufacturers to understand exactly what happens on their customers TV sets is changing the business of ad targeting and analytics. Now, ad buyers can plan campaigns based on known consumption patterns, and can pay for them based on known outcomes. In this video interview with […]

These days, it isn’t just content that gets an annual showcase moment. For NBCUniversal, the software is the star, too. A week after presenting its programming roster to ad buyers at its Peacock Upfront, the company is also unveiling the full list of its 2022 Commercial Innovations, a slew of ad formats. In this video […]

SAN JUAN, Puerto Rico – Lauren Schweitzer is seeing TV ad buying changing fast – but she knows buyers could be benefitting even more. The media landscape is marked out by a transition from linear TV consumption and ad buying, to on-demand, IP-delivered, addressable delivery. Schweitzer, GM, sales, DISH Network, says ad planners and buyers […]