Robert Andrews

CANNES — He may have previously run the world’s largest advertising agency holding group, but Sir Martin Sorrell is pretty happy in his current seat. The former WPP CEO is now executive chairman of his own S4 Capital, the group building a digital marketing services company through its main Media.Monks division. In this video interview […]

CANNES — In recent years, many advertisers hit a fork in the road, and chose their path. Much spend has gravitated toward either outcomes-driven performance channels or creative-driven, top-of-funnel brand building. Lauren Benedict wants to connect the two. In this video interview with Beet.TV, the SVP, enterprise sales at ad-tech firm MNTN, explains why. Connecting creative […]

CANNES — Supermarket chain Kroger is readying to pilot a brand new way to measure the performance of its ads across Facebook and Google, after agreeing on a test with media agency group Dentsu. The retailer will begin measuring the “attention” consumers give its ads, based on work Dentsu has been doing over the last […]

How can an industry undergoing transformation reintroduce simplicity after innovation has wrought complexity? DIRECTV thinks it can help, by being a distributor for programmers. In this video interview with Beet.TV, Matt Jamison, Group Vice President, Digital and Demand Partnerships, DIRECTV, says that kind of player has a role to improve operational efficiency. In the thick […]

CANNES  ̶  It is still troubled by inefficiencies, but connected TV (CTV) advertising is benefitting from a growing number of solutions. Even so, despite the emergence of those solutions, realizing the full benefits is going to rely on buyers and sellers leaning in. In this video interview with Tameka Kee for Beet.TV, Sarah Warner Harms, […]

CANNES — Across the digital ad world, “attention” is rising as a potential metric, even a currency, to fit the new working reality. But what is “attention”, and how can it improve on the norms on offer right now? In this video interview with Tameka Kee for Beet.TV, Monique Pintarelli, Chief Revenue Officer, Teads, explains why her company […]

CANNES — There is a common notion that binds two top themes in Christa Carone’s world – opting-in. The president of Infillion, a new company recently formed out of a merger of Gimbal and true[X], wants more women to “opt in” to the workforce, and she wants more TV viewers to get control in the advertising […]

CANNES – The media industry has been through a couple of years in which ad buyers swerved away from news media for fear troubling stories would put off audiences. By and large, industry education efforts have succeeded in telling the story that such an impact is not necessarily true. In this video interview with Beet.TV, Tony […]

CANNES — Over the last few years, the industry has heard a lot about “purpose-driven marketing”. But, in a world that is still created by people, purpose has a much wider, deeper and earlier resonance. In this video interview at Cannes Lions with Tameka Kee for Beet.TV, Najoh Tita-Reid, Global Chief Marketing Officer, Logitech, describes how […]

CANNES – If you thought Mastercard’s brand revision was just about the logo, think again, listen up or… have a sniff. For Raja Rajamannar, Chief Marketing Communications Officer & President, Healthcare Business, Mastercard, marketing has to go “multi-sensory”. That means appealing to ears, noses, tastebuds and skin receptors. Sensory clutter “When we are trying to reach […]

CANNES – At the start of every episode of The Minimalists, one of the most popular podcasts in the world, listeners hear the hosts declare: “Advertisements suck.” That is the kind of battle facing marketers, as a generation of mindful media consumers grows tired with interruption and commercialization. But many in advertising recognize the concern. In […]

CANNES – A year after creating a new division wrapping together its various content plays, Warner Music Group is also working on launching its own over-the-top (OTT) TV offering. WMG launched WMX in November, transforming the former WEA (Warner, Elektra, Atlantic) division as a services unit, describing it as “a next generation services division that will connect […]

Can KPM help CPGs hit KPIs using CTV? If you’ll excuse the acronym soup, the answer appears to be “YES.” Kroger is the latest retailer leveraging its own customer loyalty data to help brands buy winning ad campaigns. In this video interview with Beet.TV, Halli Goddard, Advanced TV Lead, Kroger Precision Marketing (KPM), explains why […]

CANNES — Recession? What recession? From where Sir Martin Sorrell is sitting, the omens are still good. The former WPP CEO, now executive chairman of his own S4 Capital, is a reliable soothsayer and business bellwether when it comes to the economy and advertising. In this video interview with Beet.TV editorial advisor Jon Watts at […]

CANNES — In recent years, many ad buyers swerved news sites, spooked that the negativity of reality may somehow create negative brand correlation. Thanks to the education work of many publishers and vendors, the industry may now be emerging from that period. And that’s for good reasons, says Mindshare North America CEO Amanda Richman. In […]

CANNES — A quarter after acquiring TVSquared and a half-year after going public, video ad-tech firm Innovid is rolling out a new software suite for cross-platform advertising. InnovidXP combines ad serving data and creative personalization, backed by sight of a billion daily TV impressions delivered to 95 million homes. In this video interview with Beet.TV, […]

CANNES —  The Cannes Lions festival can be a vantage point from which executives see and advance media’s emerging trend lines. For Matt McLeggon, that means workflows coming together, just as it meant those executives coming together at the festival. In this video interview with Beet.TV, McLeggon, senior vice president of advanced solutions at ad-tech […]

CANNES – If Cannes Lions was about creativity, now it’s also about connectivity. At the festival in the south of France, ad-tech firm FreeWheel launched new integrations allowing advertisers and publishers to match their own first-party IDs to commonly-used ID technologies’. In this video interview with Beet.TV, Christopher Glover, VP, Marketing, FreeWheel, explains the news. […]

CANNES — Media measurement panels may get a bad rap in an era of refined data acquisition. But Nielsen thinks they can help increase diversity in the counting. In this video interview with Tameka Kee for Beet.TV, Jamie Moldafsky, Chief Marketing & Communications Officer, Nielsen, explains her thinking. Include all “We are the most diverse […]

CANNES — A busy 2022 just got more connected for ad sell-side platform (SSP) Magnite, as it announces a new partnership to use LG Ads Solutions’ TV-viewing data. The TV maker’s automatic content recognition (ACR) data will now be used for planning activation, measurement and advanced analytics across its SSP software. In this video interview […]