Robert Andrews

CANNES — In an industry that moves as fast as digital marketing, it isn’t really that far away. So, what does one of the business’ best reads of tea leaves think brands will look like in 2025? In this video interview with Beet.TV editorial advisor Jon Watts at Cannes Lions, Sir Martin Sorrell, Executive Chairman, S4 […]

CANNES — Mobile carriers may have a place at the mobile advertising table after all. The networks were initially expected to be big beneficiaries when mobile advertising was in its infancy, but have somewhat sat out the explosion as connectivity conduits. A new T-Mobile technology aims to change that, providing marketers with actual mobile use […]

CANNES — When you’re spending hundreds of millions of dollars, you tend to want to see a provable return on investment. That is why so many marketers are now searching for more meaning from their ad metrics that than proxy datapoints. In this video interview with Beet.TV, Mark Weinstein, CMO, Hilton, explains why he wants […]

CANNES — Until now, Nielsen had the US TV measurement field all to itself. Now a range of new tools and providers is being tested by broadcasters keen to find additional ways to count cross-platform viewing. In this video interview with Beet.TV, Roberto Ruiz, EVP, Research, Insights & Analytics, Univision, says this boom will lead […]

If ecommerce is the new big wave, Twitter wants to be the river that feeds the torrent. Last month, the social network announced an integration with ecommerce platform Shopify that helps merchants surface their products in Twitter. In this video interview with Beet.TV, Sarah Personette, Chief Customer Officer, Twitter, explains why. Twitter’s insight “We’ve spent […]

CANNES — In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities. But, infused with signals from digital targeting capabilities, dynamic creative optimization (DCO), by assembling custom ads from myriad components, can perform even better. In this discussion at Cannes Lions, two industry executives discussed the […]

CANNES — It may sometimes seem like a fast-paced media industry. But there is ample evidence to suggest things don’t always move as fast as it seems, that there is sufficient time to move purposefully through work and life. That’s the view of one industry leader working to make more inclusive organisations. Changing fast and […]

CANNES — If it is harder than ever to capture younger people’s attention, spare a thought for Erin Moran. As Global Chief Revenue Officer, WMX, Moran is growing Warner Music Group’s new division combining several audience-facing content plays, with an advertising opportunity in tow. But, in this video interview with Beet.TV editorial advisor Jon Watts, […]

CANNES — To some in the advertising industry, it might sometimes feel like the art of making people part with their money is anathema to living a life of purpose. But Kasha Cacy doesn’t see it that way. To the CEO of Big Village – the advertising, technology and data company formerly known as ENGINE […]

CANNES — With TV now opened up to the internet, there are estimates that connected TV ad fraud schemes could waste $144 million in US CTV ad spend. As a woman deciding where a big chunk of advertising spending goes, Lisa Giacosa wants answers. In this video interview with Beet.TV, Giacosa, Chief Investment Officer, Spark […]

CANNES — Sometimes in media, what’s old is new. In this industry, people see trends as novel when they have been latent for some time. In this video interview with Beet.TV, Dan Rosenfeld, SVP, Advertising Analytics & Insights, DIRECTV Advertising, talks about some of those trends. Currency history lesson Many TV networks have begun experimenting […]

CANNES — Although 2022 is the year when alternative measurement and currency systems got most attention in the media marketplace, Carol Hinnant feels like she has been living the future for a long time already. In this video interview with Beet.TV, Hinnant, Chief Revenue Officer, Comscore, says her company has long been an “alternative”. But, […]

CANNES — With people spending more than two hours per day on social media, the platforms are bigger than ever. And, with $63 billion expected to be spent on the platforms this year by US companies alone, social advertising is bigger than ever, too. But, when brands and their agencies are busy trying to fill […]

CANNES — If you thought the the turbulence of the pandemic was over, think again. Across business, companies are wrestling with the challenges thrown up by the up-ending of traditional working practices. In this interview with Forrester VP, principal analyst, Joanna O’Connell for Beet.TV, Stephanie Dorman, Chief Customer Officer, Mediaocean, explains what customers of the […]

CANNES — In the focus on DE&I, don’t forget that “A” is a key component. But “accessibility” can often be left behind in the diversity debate. In this video interview with Tameka Kee for Beet.TV, Laurel Rossi, CMO, Infillion, assesses progress in the industry toward diversity, equality and full inclusion. Improve media accessibility “Inclusion is […]

CANNES — It is a fast-moving industry, particularly for younger professionals who are keen to hustle and prove themselves. But what if we could speed up a more purposeful media business by slowing down? In this video interview with Tameka Kee for Beet.TV, Illianna Acosta, Sr. Manager, Channel Sales – AdTech Partners, LinkedIn, says reflection […]

CANNES – It is an advertising channel that is growing fast – but certain beliefs still worry addressable TV advertising. A range of industry groups and initiatives are aiming to smash through that inertia and encourage buyers in to addressable. In this video interview with Beet.TV, Drew Groner, Group VP, Head of Client Partnerships & […]

CANNES — What’s old is new – but that doesn’t mean things should stay the same. In advertising, no-one used to call the manual practice of finding inventory-content adjacencies “contextual targeting”. But, in the wake of challenges to people targeting techniques, the technique has been rebooted for digital. In this video interview with Beet.TV, Marla […]

CANNES — Addressable TV, which supports targeted advertising replacements, is growing. Lately, it has been growing nationally and is becoming offered to ad buyers on a self-service basis. In this video interview with Beet.TV, Larry Allen, VP & GM, Addressable Enablement, Comcast Advertising, explains why his company made an announcement at the apex of those […]

CANNES — After a year in which the consensus around traditional media measurement splintered, Nielsen came to Cannes Lions acknowledging the rivals nipping at its heels – and stating its case for its own vision of media measurement. Over the last year, Nielsen has been working to gain re-accreditation with the Media Rating Council and […]