Robert Andrews

It is a medium which promises the richness of linear TV creative with the targetability and measurement of digital. But connected TV (CTV) still has to solve pieces of the puzzle. In this video interview with Beet.TV, Janelle De Rivera, Director of Product Management, Moat Analytics, Oracle, explains why CTV ad buyers are looking for […]

With digital audience identifiers waning in usefulness, many ad buyers are once again looking back toward “quality” media opportunities. But that quest for “quality” doesn’t just mean media – it also means middlemen. In this video interview with Beet.TV, Frans Vermeulen, VP Strategy & Market Development, TransUnion, explains why the supply chain must also clean […]

A platform helping advertisers customize and scale their video ads across digital channels is taking new investment to scale itself. VidMob, based in New York with 13 global offices in 50 countries, announced a $110 million Series D investment led by Shamrock Capital, along with ID Fund, Drive by DraftKings, eGateway and PROOF. In this […]

Although “connected TV” (CTV) has been rising fast, most viewers tend to just consider it all “TV”. That places an onus on parts of the CTV ad supply chain to match the TV ad viewing experience, eliminating duplicate or poorly targeted ads. Ten executives interviewed for the just-wrapped Transforming CTV: Delivering a Better Ad Experience […]

On the same day Google again delayed phasing out Chrome cookies, a startup founded by two ex-Googlers raised a big funding round to provide an alternative ad targeting mechanism. Seedtag is one of several ad-tech firms whose software reads cues in content to provide “contextual targeting” attributes, considered a replacement for waning audience targeting methods. […]

CANNES — Right now, the collection of technologies known as “Web3” seems a little murky to some. But, once upon a time, marketers thought the same thing about “Web 2.0”. In the Web3 panel, The Creator Economy & The Future of Video, at The Mediaocean Retreat, two executives unpicked how brands and agencies should think […]

CANNES — The new-wave TV ad measurement provider co-founded by actor Edward Norton has taken an $80 million investment designed to expand its sales and marketing operations. EDO, which aims to correlate audience outcomes to ad exposure, took its biggest investment round to date. In this video interview with Beet.TV, Kevin Krim, president, EDO, explains […]

CANNES — In an advertising world shook-up by privacy regulation and practices, marketers’ own data can build a “bridge” to the future. A growing number of brands are coming to that realization. In this video interview with Beet.TV, Ryan McBride, Sr. Director, Global Head of Product Strategy, Oracle Advertising, explains why it is true. Fuel […]

CANNES — It took a while for the infrastructure to get rolling, but now addressable TV is hitting its straps. That is the view from a growing number of executives talking about the new capability to swap out linear TV ads for targeted alternatives. In this video interview with Beet.TV, Joel Hassell, CEO, Canoe Ventures, […]

CANNES — It is now more than half a year since NBCUniversal joined the alternative media measurement movement by tapping new-wave measurement provider iSpot.tv. So what has been discovered so far? In this video interview with Beet.TV, Sean Muller, Founder & CEO, iSpot.tv, lifts the lids on the main trend lines. Test and learn NBCUniversal […]

CANNES — With GDPR, cookie deprecation and limits on mobile device identifiers, it has been a tumultuous couple of years for anyone trying to target digital advertising. But more change is on its way. In this video interview with Beet.TV, Jay Prasad, Chief strategy Officer, TV & Measurement, LiveRamp, explains why advertisers need to take […]

CANNES — In tough times when belts are being tightened, how can marketing agencies fight for corporate dollars to spend? In this fireside chat at Cannes Lions, two industry group leaders debated how internal structures shape marketing procurement: Marla Kaplowitz, President & CEO, 4A’s Bill Duggan, Group EVP, ANA Look beyond cost “The questions are […]

CANNES — Many of the technologies lumped into standard “Web3” definitions are now at the peak of Gartner’s Hype Cycle. But reporters’ BS detectors don’t necessarily let the PR get that high. In this video interview with Beet.TV, Ryan Barwick, Reporter, Morning Brew, gives his take on how interesting Web3 tech really is. Early innings […]

CANNES — Although we are seeing many broadcasters and video platforms experiment with new measurement vendors beside Nielsen, the “alt currency” game is not yet over. In this video interview with Beet.TV, Katty Roberfroid, Director General, EGTA, says she wants to see the traditional “gold standard” of TV measurement continue. Upgrade the standard “To us, […]

CANNES — How do you push more innovative ad experiences into the most popular connected TV platform whilst also keeping viewers happy and breaking down industry silos? Youssef Ben-Youssef, Head of Ad Platform, Roku, takes a consultative approach. In this video interview with Beet.TV, he explains how he balances innovation and choice. Format frenzy Roku’s […]

CANNES — For many people, the quest to find and codify a life purpose can be overwhelming, enveloping. Krystle Watler was one of those people. But, in this video interview with Tameka Kee for Beet.TV, Watler, Head of Creative Agency Partnerships, NA, TikTok, explains how she changed her life – and how she encourages young […]

CANNES — In an industry that moves as fast as digital marketing, it isn’t really that far away. So, what does one of the business’ best reads of tea leaves think brands will look like in 2025? In this video interview with Beet.TV editorial advisor Jon Watts at Cannes Lions, Sir Martin Sorrell, Executive Chairman, S4 […]

CANNES — Mobile carriers may have a place at the mobile advertising table after all. The networks were initially expected to be big beneficiaries when mobile advertising was in its infancy, but have somewhat sat out the explosion as connectivity conduits. A new T-Mobile technology aims to change that, providing marketers with actual mobile use […]

CANNES — When you’re spending hundreds of millions of dollars, you tend to want to see a provable return on investment. That is why so many marketers are now searching for more meaning from their ad metrics that than proxy datapoints. In this video interview with Beet.TV, Mark Weinstein, CMO, Hilton, explains why he wants […]

CANNES — Until now, Nielsen had the US TV measurement field all to itself. Now a range of new tools and providers is being tested by broadcasters keen to find additional ways to count cross-platform viewing. In this video interview with Beet.TV, Roberto Ruiz, EVP, Research, Insights & Analytics, Univision, says this boom will lead […]