Daisy Whitney

MOUNTAIN VIEW, CA  — First, the question everyone wants to know when reporting on the video platform company Ooyala. What the heck does Ooyala mean?

SAN JOSE, CA — Adding another notch to its cable customer belt, online video technology firm thePlatform inked a deal to power broadband video for Rogers Cable. 

Though it only has  two years of online video availability under its belt, the NFL is in the game for new media opportunities.

"Bet on TV Everywhere." Those are the parting words of CBS' outgoing digital chief Quincy Smith.

Brands making videos for YouTube don't need to spend a lot of money because there's no correlation between production values and views, the online video strategist Kevin Nalty told me in this week's New Media Minute.

The online television listing serving Clicker launched last week, entering the crowded business of online television listings.

The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online video roundtable in New York last […]

Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands.

Advertisers want to know more about their neighbors and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe.

Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools.

Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York.

When it comes to online video, advertisers want to know what the rules of engagement are.

Many big advertisers aren't convinced they can achieve the reach and frequency they want with online video, said Rob Norman, CEO GroupM Interaction Worldwide, in an interview with Beet.TV in New York last week.

Roku, the the alternative set-top box provider in the video market and is now expanding its line of players today from one to three, the company announced this morning.

Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York.

In answer to regular consumer complaints about the clunkiness of its user experience, Web-to-TV service Boxee plans to introduce a new user interface in late November, Boxee told Beet.TV in this  recent interview.

How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries…

Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums.

Personalized online video news service 1Cast has inked deals with E! and Style to bring their content to its users, marking 1Cast's expansion into the entertainment category.

(Great event today — you can watch the event on a loop right here.  Daisy's live blogging is below, Andy)