Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and
tools.
Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recent
iMedia Summit for this
week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight
from interactive agency Questus on how young consumers are relying on
social media to make purchase decisions.
Daisy Whitney
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP
