Beet Retreat LA 2025 presented by Adobe, OpenX & StackAdapt

RANCHO PALOS VERDES, CALIF. — Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, according to analyst and consultant Andrew Lipsman, speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA. Lipsman argued that the industry’s understanding of retail media remains too narrow. While brands […]

RANCHO PALOS VERDES, CALIF. – Not long ago, the promise of streaming was an escape from the old world of television ads. But in a landscape now crowded with services and battling for subscribers, a new bargain has been struck. The ad-supported tier has become the undisputed growth engine of the streaming universe. “I think […]

RANCHO PALOS VERDES, CALIF. — Roku and Amazon are integrating their connected TV operating systems to reach more than 80% of the U.S. market, promising to create even more massive scale for marketers. “By combining those two data sets, we now have the ability to reach over 80% of the US CTV footprint through Amazon […]

RANCHO PALOS VERDES, CALIF. – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat […]

RANCHO PALOS VERDES, CALIF. — Retail media and commerce media networks are often flying blind when targeted consumers share login info. But United Airlines’ commerce network Kinective Media rarely flies off course thanks to the specifically known travelers taking its seats. “You have to be you to sit on our airplane. There’s no way around […]

RANCHO PALOS VERDES, CALIF. – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, founder and chief executive of Ad Fontes Media, said her company’s mission is simple […]

RANCHO PALOS VERDES, CALIF. — There’s a lot more to analyzing streaming video than what meets the eye. And while all kinds of software promises to plumb the depths of knowing what ads are working in real-time, the need to apply a genuine understanding is where multimodal video foundation models like that of Twelve Labs […]

RANCHO PALOS VERDES, CALIF. – When it comes to advertising alongside video content, context has always mattered. But artificial intelligence is taking that context to a granular new level, potentially transforming how brands engage with viewers. The technology is enabling a shift from broad-brush categorization to pinpoint, scene-by-scene understanding of content – meaning ads can […]

RANCHO PALOS VERDES, CALIF. – Mobile gaming is emerging as a powerful complement to connected TV, giving advertisers new ways to combine premium storytelling with programmatic scale and measurable performance, according to Zynga executives speaking at the Beet Retreat LA. In an interview with Beet.TV contributor David Kaplan, Corentin Leydis, Zynga’s head of programmatic sales […]

RANCHO PALOS VERDES, CALIF. – Uber Advertising is redefining what contextual and commerce media can deliver as brands look to connect more meaningfully with consumers in moments that matter. In this conversation at the Beet Retreat LA, Kristi Argyilan, global head of advertising at Uber Advertising, outlined how real-time signals, first-party data collaboration and AI […]

RANCHO PALOS VERDES, CALIF. – Is the potential for machine learning and artificial intelligence to revolutionize premium video advertising is being held back by an unglamorous problem? Some in the industry think of a common identity framework is needed to prevent inconsistent reach and skewed measurement. David Levy, CEO of OpenAP, agrees. In this video […]

RANCHO PALOS VERDES, CALIF. – As the advertising industry grapples with budget pressure, rising channel complexity and an ever-widening tech stack, the familiar mandate to “do more with less” has become an exhausting refrain. At the Beet Retreat LA, Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, argued that the real challenge, and opportunity, […]

RANCHO PALOS VERDES, CALIF. — In the television industry’s move toward new measurement standards, much of the focus has been on the proliferation of new currencies. But what if simply swapping out one ratings provider for several alternatives doesn’t address the foundational challenges? With viewers scattered across countless linear and streaming services, the accuracy of […]

RANCHO PALOS VERDES, CALIF. — The advertising industry is rushing to embrace artificial intelligence. For Gillian MacPherson, VP, product and consumer insights at Epsilon, the key to unlocking AI’s potential is a robust data foundation built on a solid identity layer that can unify disparate information sources. “If you’re able to have a sound identity […]

RANCHO PALOS VERDES, CALIF. — Among advertisers’ hopes for artificial intelligence is the ability to shape and reshape creative moments within scenes streaming on CTV to bring more emotionally resonant ad experiences at scale. “Every piece of content that we all watch elicits a different emotional reaction or an association. So why shouldn’t the creatives […]

RANCHO PALOS VERDES, CALIF. – Advertisers demanding lowest-cost CPMs while publishers reduce yield creates a destructive cycle that undermines premium content production and ultimately eliminates quality advertising environments that benefit no one. “That race to the bottom isn’t a good thing for this entire ecosystem,” Erika Loberg, global head of CTV at OpenX, told Beet.TV […]

RANCHO PALOS VERDES, CALIF. – As the advertising marketplace grows more complex, “convergence” has become both a buzzword and a necessity, said Chance Johnson, chief commercial officer of Nexxen, during a conversation with Beet.TV contributor David Kaplan at the Beet Retreat LA. Johnson described consolidation across the industry as an unavoidable outcome of fractured incentives […]

RANCHO PALOS VERDES, CALIF. – In today’s crowded digital marketplace, the definition of “premium” advertising comes down to more than polished content. it hinges on brand trust, user-friendly ad experiences and highly relevant messaging, Gregory Joseph, vice president of inventory development at StackAdapt, says in this interview with Beet.TV contributor David Kaplan at the Beet […]

RANCHO PALOS VERDES, CALIF. – In today’s crowded digital ecosystem, the definition of “premium” advertising hinges on far more than high-quality content. It’s about brand trust, a respectful ad experience and the relevance of the messages themselves, Will Doherty, svp of inventory development at The Trade Desk, said in an interview with Beet.TV contributor David […]

RANCHO PALOS VERDES, CALIF. – Purchase data is the ultimate in outcome, so Comcast Advertising this year partnered with Mastercard to combine viewer data with transaction records to analyze campaign effectiveness. For decades, television advertising has been understood as the quintessential top-of-funnel tool, a powerful engine for building brand awareness and broad-based reach. Now advertisers […]