Beet Retreat LA 2025 presented by Adobe, OpenX & StackAdapt

RANCHO PALOS VERDES, CALIF – Retail media networks are evolving beyond their own websites, as platforms increasingly leverage transaction data to target consumers across the open web and connected television. U.S. commerce media ad spend projected to reach $69.69 billion in 2025, a 21.8% increase over the previous year, according to data from Emarketer. For […]

RANCHO PALOS VERDES, CALIF — IP addresses for targeting is a particular challenge for marketers due to the volatile, unpredictable nature of signals that change locations constantly, creating measurement and attribution problems that a location-focused approach aims to stabilize. Digital Envoy, the data provider that focuses on geo-location, sought to respond to those issues in […]

RANCHO PALOS VERDES, CALIF. – The math sounds terrible at first: 90% of what an AI copywriting agent produces is garbage. But that still leaves 10 usable ideas generated in 60 seconds – a feat no human could match. That calculation is reshaping how creative teams approach campaign ideation, turning artificial intelligence into a high-volume […]

RANCHO PALOS VERDES, CALIF. — Long-standing distinctions between brand and performance media budgets are rapidly breaking down as marketers face economic pressure and intensify their focus on measurable outcomes, said Jill Kelly, CEO, North America at Stagwell’s Assembly Global. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Kelly said clients are increasingly […]

RANCHO PALOS VERDES, CALIF. – With digital advertising facing mounting challenges around identity and privacy, media giants are looking to alternative strategies that can deliver personalized experiences without relying on individual user data. The industry has entered what one executive calls “the age of relevance,” where understanding the emotional context of content creates powerful opportunities […]

RANCHO PALOS VERDES, CALIF. — Best Buy can tie almost all its transactions back to individual customers, an ability the company considers market leading that’s based on precise measurement and attribution across the complex consumer electronics purchase path. “We have a 93% revenue identification rate. So what that means is 93% of our transactions we […]

RANCHO PALOS VERDES, CALIF. – Premium connected television inventory, especially live sports, is poised for a programmatic overhaul, but technological hurdles and a need for clearer metrics are holding back a full transition, said Jean Fitzpatrick, executive vice president of commercial strategy at IPG Mediabrands. Speaking at the Beet Retreat LA to Beet.TV contributor David […]

RANCHO PALOS VERDES, CALIF. – Could the narrative around connected TV be shifting? Once seen as a pure-play brand-building medium, a growing chorus of vendors and agencies now pitches CTV as a bottom-funnel conversion driver. But for some, this view represents a fundamental misreading of both the medium and marketing itself. Benoit Vatere, Chief Media […]

RANCHO PALOS VERDES, CALIF. – Linear TV ad budgets have gone from a steady migration to connected TV to a full-on deluge after two decades of industry predictions. The shift has followed linear viewership rates that push buyers toward direct insertion order deals seeking CPM guarantees and impression volume. “I’ve been saying this for 20 […]

RANCHO PALOS VERDES, CALIF. – As artificial intelligence reshapes nearly every corner of modern media, Spark Foundry president Steve Birnbaum says its most transformative effect can be summed up in a single word: streamlining. From how agencies use data to how brands connect with consumers, AI is helping reduce complexity, accelerate decisions and surface insights […]

RANCHO PALOS VERDES, CALIF. — Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, according to analyst and consultant Andrew Lipsman, speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA. Lipsman argued that the industry’s understanding of retail media remains too narrow. While brands […]

RANCHO PALOS VERDES, CALIF. – Not long ago, the promise of streaming was an escape from the old world of television ads. But in a landscape now crowded with services and battling for subscribers, a new bargain has been struck. The ad-supported tier has become the undisputed growth engine of the streaming universe. “I think […]

RANCHO PALOS VERDES, CALIF. — Roku and Amazon are integrating their connected TV operating systems to reach more than 80% of the U.S. market, promising to create even more massive scale for marketers. “By combining those two data sets, we now have the ability to reach over 80% of the US CTV footprint through Amazon […]

RANCHO PALOS VERDES, CALIF. – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat […]

RANCHO PALOS VERDES, CALIF. — Retail media and commerce media networks are often flying blind when targeted consumers share login info. But United Airlines’ commerce network Kinective Media rarely flies off course thanks to the specifically known travelers taking its seats. “You have to be you to sit on our airplane. There’s no way around […]

RANCHO PALOS VERDES, CALIF. – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, founder and chief executive of Ad Fontes Media, said her company’s mission is simple […]

RANCHO PALOS VERDES, CALIF. — There’s a lot more to analyzing streaming video than what meets the eye. And while all kinds of software promises to plumb the depths of knowing what ads are working in real-time, the need to apply a genuine understanding is where multimodal video foundation models like that of Twelve Labs […]

RANCHO PALOS VERDES, CALIF. – When it comes to advertising alongside video content, context has always mattered. But artificial intelligence is taking that context to a granular new level, potentially transforming how brands engage with viewers. The technology is enabling a shift from broad-brush categorization to pinpoint, scene-by-scene understanding of content – meaning ads can […]

RANCHO PALOS VERDES, CALIF. – Mobile gaming is emerging as a powerful complement to connected TV, giving advertisers new ways to combine premium storytelling with programmatic scale and measurable performance, according to Zynga executives speaking at the Beet Retreat LA. In an interview with Beet.TV contributor David Kaplan, Corentin Leydis, Zynga’s head of programmatic sales […]

RANCHO PALOS VERDES, CALIF. – Uber Advertising is redefining what contextual and commerce media can deliver as brands look to connect more meaningfully with consumers in moments that matter. In this conversation at the Beet Retreat LA, Kristi Argyilan, global head of advertising at Uber Advertising, outlined how real-time signals, first-party data collaboration and AI […]