Beet Retreat LA 2025 presented by Adobe, OpenX & StackAdapt

RANCHO PALOS VERDES, CA – As the advertising industry grapples with budget pressure, rising channel complexity and an ever-widening tech stack, the familiar mandate to “do more with less” has become an exhausting refrain. At the Beet Retreat LA, Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, argued that the real challenge, and opportunity, […]

RANCHO PALOS VERDES, CA — In the television industry’s move toward new measurement standards, much of the focus has been on the proliferation of new currencies. But what if simply swapping out one ratings provider for several alternatives doesn’t address the foundational challenges? With viewers scattered across countless linear and streaming services, the accuracy of […]

RANCHO PALOS VERDES, CA — The advertising industry is rushing to embrace artificial intelligence. For Gillian MacPherson, VP, product and consumer insights at Epsilon, the key to unlocking AI’s potential is a robust data foundation built on a solid identity layer that can unify disparate information sources. “If you’re able to have a sound identity […]

RANCHO PALOS VERDES, CA — Among advertisers’ hopes for artificial intelligence is the ability to shape and reshape creative moments within scenes streaming on CTV to bring more emotionally resonant ad experiences at scale. “Every piece of content that we all watch elicits a different emotional reaction or an association. So why shouldn’t the creatives […]

RANCHO PALOS VERDES, CA – Advertisers demanding lowest-cost CPMs while publishers reduce yield creates a destructive cycle that undermines premium content production and ultimately eliminates quality advertising environments that benefit no one. “That race to the bottom isn’t a good thing for this entire ecosystem,” Erika Loberg, global head of CTV at OpenX, told Beet.TV […]

RANCHO PALOS VERDES, CA – As the advertising marketplace grows more complex, “convergence” has become both a buzzword and a necessity, said Chance Johnson, chief commercial officer of Nexxen, during a conversation with Beet.TV contributor David Kaplan at the Beet Retreat LA. Johnson described consolidation across the industry as an unavoidable outcome of fractured incentives […]

RANCHO PALOS VERDES, CA – In today’s crowded digital marketplace, the definition of “premium” advertising comes down to more than polished content. it hinges on brand trust, user-friendly ad experiences and highly relevant messaging, Gregory Joseph, vice president of inventory development at StackAdapt, says in this interview with Beet.TV contributor David Kaplan at the Beet […]

RANCHO PALOS VERDES, CA – In today’s crowded digital ecosystem, the definition of “premium” advertising hinges on far more than high-quality content. It’s about brand trust, a respectful ad experience and the relevance of the messages themselves, Will Doherty, svp of inventory development at The Trade Desk, said in an interview with Beet.TV contributor David […]

RANCHO PALOS VERDES, CA – Purchase data is the ultimate in outcome, so Comcast Advertising this year partnered with Mastercard to combine viewer data with transaction records to analyze campaign effectiveness. For decades, television advertising has been understood as the quintessential top-of-funnel tool, a powerful engine for building brand awareness and broad-based reach. Now advertisers […]

RANCHO PALOS VERDES, CA – For all the talk about artificial intelligence impact on creativity, the data use cases are quickly coming into view among various parts of the ad industry. For example, the ability to autonomously generate audience segments in real time rather, than relying on predefined demographic or behavioral categories, could fundamentally change […]

RANCHO PALOS VERDES, CA – Adobe’s Sam Garfield, Head of Digital Strategy – CMT, Data and AI Platforms, believes that the advertising industry’s long-standing fixation on targeting over creative is beginning to break. That means publishers can unlock meaningful new revenue streams if they modernize how they produce, measure and share data around creativity. Speaking […]

Terry Kawaja – investment banker, comedian and parody writer/producer extraordinaire – was in fine form Thursday night at the Beet Retreat LA fundraiser when he presented his latest video, “Andy & the Beets,” a takeoff on Elton John’s “Bennie and the  Jets.” We have published the video on this page. It was all for a […]

Last month, at the ANA Masters of Marketing conference in Orlando, we spoke with Adobe’s Denise Colella. A breast cancer survivor and industry leader, she stressed the importance of industry support for awareness for a disease that impacts so many of us. At Beet.TV, we support Breastcancer.org, an essential information resource for the public, patients […]

Marketers need to demand more of artificial intelligence than just seeing it as a tool to find the lowest-cost ad prices. “AI shouldn’t be just finding cheap CPMs. No one wins at that. It’s about connecting the sellers and the buyers,” Rebecca Bonell, senior director, Business Development at OpenX, told Beet.TV contributor David Kaplan. This […]