Brands making videos for YouTube don't need to spend a lot of money
because there's no correlation between production values and views,
the online video strategist Kevin Nalty told me in this week's New
Media Minute.

I interviewed him after his iMedia Summit talk on "Seven
Strategies for YouTube Success" and he shared some of his tips.
Brands shouldn't go for the big viral hit, but they should affiliate
with popular YouTube stars. For more of his insight, check out the New
Media Minute.

For more on how YouTube provides viral video opportunities, check out this Time Magazine article by Dan Fletcher: "How to Make Money from Viral Videos"

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP