Daisy Whitney

NEW YORK –  Pre-roll ads, especially those for beauty and household products, continue to dominate online video ad inventory in 2009, according to a study from online video ad network YuMe.

After its first-ever Web series "Crossed Lives" drew more than two million views, Spanish-language network Univision, says it's planning an ambitious slate of ad-supported and original Web shows for the year ahead.

For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer's attention and when they're not.

Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November.

Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun.

The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute.

Online video advertising faces many challenges, including standards and how such standards inform conversations with advertisers and marketers, said Rebecca Paoletti, the director of video strategy at Yahoo!

Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit.

Online video platform company Brightcove turned a profit for the first time earlier this year and is growing revenue 50% each year thanks in part to an expansion strategy that reaches past the media industry.

SAN FRANCISCO — Because a comment has become currency in the social media world, a company that's built out commenting technology for the Web is now profitable. 

It's one of the most natural habits when online — hitting the back button or clicking over to Google. But the Web services company Apture wants to help publishers avoid that "flight to Google" ……

The video production and matchmaking sector of the online video business is heating up. One of the newest entrants is video production marketplace MediaMobz, a company that joined the Brightcove partner program earlier this month. At the recent Brightcove Alliance event in San Francisco I talked to MediaMobz CEO Dave Toole about competition in the […]

Everyone's searching for a business model that works in the new media world. Well, how about this one? Getting paid.

Partnerships are all the rage in the new media business. Online video technology companies, in fact, are betting on alliances with other like-minded firms to help grow business and win new customers.

Guided by a focus on what today's business headlines mean to jobs, savings, and homes, CNNmoney.com has been profitable with video since it began video operations more than a year ago, Chris Peacock, the site's VP and editor told Beet.TV in a recent interview.

SAN FRANCISCO — The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity.

SEATTLE, WA–Making the shift from a video aggregator to a video platform is not easy–that's the warning from Ian Blaine, CEO of thePlatform who spoke to Beet.TV at this company's headquarters about the shakeout in the online video business this year and how it will continue to unfold.

Time.com has grown its video viewership five times in the last year in part by producing unusual and interesting videos that you won't find on a nightly newscast, including a new partnership with popular Web star Ze Frank, the site's Craig Duff, director of multimedia, told us.

Web syndication service and how-to video site 5min.com is generating 3.5 million uniques per month, but the real action is in the company’s distribution platform, 5min’s senior VP business development Richard Bloom told Beet.TV in an interview earlier this month.

Charging for your services is the new black. Web video startups, like WatchMojo.com and Magnify.net are realizing that there’s nothing wrong with getting paid for their content and services; in fact such practices can lead to staying in business and turning a profit.