International & Digital Big Focuses at NATPE Conference

International expansion is going to be vital to the growth of the cable and network TV business over the next several years. 

 
 

Discovery Readies 3D Network for Launch this Year, CEO Tells Beet.TV

LAS VEGAS, NV–One of the first television networks to announce plans to launch a 3-D network, Discovery told Beet.TV the new network will likely launch later this year or early 2011.

 
 

Android Closes in on iPhone, Smartphone Business May Become a Commodity

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer.

 
 

Digitalsmiths Teams with Microsoft, Readies News and Sports Deals

Digital media and metadata company Digitalsmiths paired up with Microsoft to demonstrate a technology partnership between the two companies, Digitalsmiths CEO Ben Weinberger told me at the Consumer Electronics Show in Las Vegas.

 
 

Starz Promos “Spartacus” with New iPhone App, Online Comic Book

Premium cable network Starz Media has a new iPhone application and online comic books as part of its promotion strategy for its upcoming original series "Spartacus."

 
 

Nielsen/Microsoft Expand Measurement of XBox Live Audience

LAS VEGAS, NV — On the heels of its partnership with Nielsen late last year, Microsoft's XBox Live is now focused on deploying the joint measurement capabilities more broadly across the XBox Live service, the software giant's Dean Carignan told me during an interview at the Consumer Electronics Show on Friday.

 
 

Social Media Spending to Hit $1.3 Billion This Year

Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media.

 
 

Five New Media Trends to Watch in 2010

Now that the new decade has started, what new media trends should you be looking out for?

 
 

Google’s Real-time Search Surfaces Tweets, Blogs, and Soon Facebook Updates

MOUNTAIN VIEW, CA — Do a Google search for your favorite (embattled) celebrity or hot news story and the results will likely include Web sites, articles, recent blog posts, and FriendFeed and Twitter updates.

 
 

New YouTube Auto Captioning Aids Search, Usability, and the Hearing Impaired

MOUNTAIN VIEW, CA — YouTube recently added automatic captioning to its videos, in a move that has far-reaching implications for the deaf and hard-of-hearing, international users, and publishers who seek increase search optimization.

 
 

“MyDamnChannel” Wins Daisy’s New Media Minute Award for Excellence

At this time last year in my New Media Minute, I picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min, and Boxee.

 
 

Interactive Pre-Roll Ads Increase Consumer Engagement by 4X, ScanScout Finds

Interactive pre-roll ads are four times better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network.

 
 

Ogilvy, Marketers Tap Metacafe to Gain Views for Branded Video Campaigns

Sara Lee’s recent “Mama Saga” campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe.

 
 

“Early Adopters” are Migrating from Social Networks to Cool Websites, Hitwise’s Bill Tancer

What's the next big thing in new media?To answer that question, I turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise.

 
 

LiveRail Manages Multiple Video Ad Sources for PBS & Other Publishers

LiveRail is helping publishers manage an increasing variety of sources of video advertising. Last month, we spoke the company's Chief Operating Officer Michael Molesky about the company's work with publishers and networks.

 
 

Twistage Plans to Double Staff and Turn Profit in 2010

SAN JOSE, CA — After earning praise in Forrester’s recent report on online video platforms, the New York-based video services firm Twistage is gearing up to double its staff, increase its marketing, and turn a profit by the end of 2010.

 
 

Interactive Games Drive 10X Increase in Video Viewing for “PBS Kids”

Now that the PBS Kids site PBSKids.org is generating more than 9 million unique video visitors each month, the public broadcaster is going to start pursuing online ad deals.

 
 

Fox-backed Digital Shop “15 Gigs” Prepping Web Shows for TV

Fox Television Studios' new digital shop 15 Gigs is looking to ink deals with creative shops and Web producers as part of its mission to incubate Web talent for television.

 
 

Beet.TV Online Video Roundtable Washington, 12/1

Watch live streaming video from beet_tv at livestream.com If you missed our live roundtable from Washington yesterday, you can watch when you want right here: Beet.TV Online Video Roundtable   Below is the live blogged by Daisy Whitney.  AP

 
 

Comcast’s Online Video Site “Fancast” Growing Fast

Comcast-owned video destination Fancast.com lured 11.3 million unique visitors in October, nearly double its 6.5 million count in September, according to comScore.

 
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