While the current crisis may provide opportunities to sell, marketers need to be very careful warns Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this interview with Beet.TV
“It’s not the time to sell, it’s a time to serve,” he cautions the industry. Marketers have to make real commitments to the crisis, not superficial ones, he says.
Rajamannar outlines the approach of Mastercard around its employees well being and workload during the crisis.
He also spoke about Mastercard’s commitment of up to $125 million to the Bill & Melinda Gates Foundation for funding of research for treatment of COVID-19. And explained Mastercard’s commitment to a program that provides lessons to girls in tech.
This is interview was recorded remotely.
This video is part of a Beet.TV series titled “Audience, in Context,” presented by Xandr. For more videos please visit this page.