Nothing can replace the “magic” Cannes Lions, from its focus on creativity in the Palais to the shoulder-to-shoulder encounters along La Croisette, but it will be come back in force in 2021, says Michael Kassan, CEO of of MediaLink, a unit of Ascential, the London-based owner of Cannes Lions.

Having the festival in France completely cancelled for this year, part of the event will be virtual, says Kassan in this interview with Beet.TV

How Cannes will be virtualized is being developed now.

Also in the interview, Kassan cautions the industry about the importance of “tone” around marketing messages during the crisis.

This video was reported remotely.