With millions staying a home during the pandemic, many are trying to stay in shape and workout videos are the fastest growing segments in Video on Demand (VOD) and other OTT devices, according to the Comscore.
While streaming consumption is up overall 30 percent year-over-year for March, the fitness category is up nearly 150 percent. News as a category is up 37 percent. More information from Comscore on VOD consumption here.
Some interesting stats from Comscore about age, ethnicity and location of streamers. Asian household consumption is way up the measurement company found.
For an update consumer trends and some implications, we spoke with Rachel Gantz, GM, Activations Solutions, Comscore.
Looking for a workout? We found this useful guide over at CNET.