Ad placements on news sites should be made by understanding the value of the publisher, not always programmatically, by using key word blocking, says Steven Brill, co CEO of NewsGuard, in this interview with Beet.TV.
He says that brand advertising are appearing increasingly on “hoax” sites which have been proliferating during the pandemic. NewsGuard evaluates thousands of sites with its network of journalists, using “human intelligence” versus artificial intelligence.
The company was co-founded by Brill and former Wall Street Journal publisher Gordon Crovitz.
Brill, a veteran media entrepreneur, has some advice for struggling media companies.