In response to the pandemic, marketers need to shift from “story telling” to “story doing,” says Bob Liodice CEO of the ANA, the trade group of the the nation’s top marketers. Not a time to sell product but to “embrace people,” he said in this interview with Beet.TV
In addition to brands serving their customers and communities, the ANA and many of its members have joined the Ad Council in a nation campaign to #StayHome, Save Lives.
In the interview, he urges brands to pick the right time to enter re-enter the market, but suggests that investment should be maintained to keep brand equity and value.
This video is part of a Beet.TV series titled “Audience, in Context,” presented by Xandr. For more videos please visit this page.